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Viral campaigns are a current trend that everyone wants to take part in, but launching a campaign is not something that people should take lightly. Not to give off the impression that viral campaigns are difficult, but they do require skillful planning and should not be conducted halfheartedly.
Chris Winfield, the President of 10e20, gives a few recommendations when getting started with a viral campaign:
1. Have clear goals and objectives
2. Promote great content
3. Contribute to the communities
4. Make sites work together
5. Have good hosting
In the above video from SES Chicago, Chris also adds that a viral campaign is not simply about a great idea. It also takes great execution and promotion which can be done through blogs, social media sites, forums and groups.
There is not a specific time table to know if your viral campaign is working, but all experts advise never giving up.
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Great Tips…We’re also newbies in Viral Marketing and are looking for ways to add value to our community while enhancing our presence. You gave us some great ideas to work with, thanks Chris
Wow…….What a tips
Great Tips….Thanx for Information
Great tips Chris. I always use that blender example when I speak of social media
Great article. I am a newbie in the Viral Marketing arena and it was and still is more complicated than it seems. I thought I would simply get in front the webcam and make a great video but I was in for a big surprise. It is good to know that you care enough to share your experience with others to avoid the mistakes that I made. Thanks
All great ideas …