iEntry 10th Anniversary
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We’ve talked many times about the advantages of blogging. One area that we haven’t touched on a lot however is the SEO benefits of blogging. In this video, Stephan Spencer discusses the SEO friendly blogging platforms and the non-SEO friendly blogging platforms.
First of all, Stephan debunks the theory that simply having a blog makes it search engine friendly. While there is a bit of truth to the theory, there are many other benefits that people are missing. For instance, PageRank isn’t always accurate and tag pages and tag clouds aren’t used to their full potential.
Stephan highly recommends WordPress as a blogging platform. The great thing about many of these blogging platforms including WordPress, is that a blog doesn’t have to look like a typical blog. WordPress can be used as a content management system (CMS) and is very search friendly. Stephan’s company site, Netconcepts.com, is a perfect example of this. If he hadn’t told us, no would ever know that the site was running as a WordPress blog.
Another blogging platform Stephan recommends is b2evolution. It brings SEO improvements that aren’t available in other blogging platforms. This platform is also free and runs on your own domain or website.
Lastly, Stephan does not recommend Blogger. His main arguments against it are its limitations. According to Stephan, Blogger users cannot set up 301 redirects and cannot incorporate tag clouds.
Now that you have a couple of recommendations to work with, go out there and utilize these blogging platforms!
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WHAT AN INFORMATIVE VIDEO. i HAVE ONLY BEEN COMPUTER LITERATE FOR TWO MONTHS AND INFORMATION LIKE THIS IS MOST VALUABLE! thanks A LOT.
HARRY HEYDON
Great info thanks. I’m also a big fan of Wordpress although I’ve used Blogger to. IMO Wordpress has just so much more flexibility in terms of SEO and all the extra plugins available which means you can make it perform pretty much anyway you want it to.
Joe
Blogging could be one of the ways that I will use in order to earn money. Since it s a business, I have to stay competitive. Can you give some ways or methods on how to keep up wit h the competition in the market regarding blogging?
Thank you for your help!
This guy seems to be too involved in internal company structures and old skool seo that he has missed the point about the purpose of SEO in the first place. Ranking is achieved by good content and multiple inbound links, both which need to be obtained and created by off site SEM and where marketing departments should be focusing their efforts – marketing!
Wow, it’s great to know that. I was about to use blogger, but decided to use Wordpress at last. Thanks! I feel great now.
Good to see you Stephan, great tips as always on blogging and SEO in general. Hope to meet up with you at Internet Retailer in Boston this year!! Keep up the informative speaking engagements and helping the SEO community walk the white hat path.