“Maps: They’re Not Just for Driving Anymore” was the title of one of the sessions at SES Chicago. It is interesting to see how maps truly have evolved and are not just for driving or for directions or for learning geography. They now have a much deeper meaning as Sage Lewis of SageRock explains in this video.

Did you honestly think that maps could ever be used in your marketing efforts? They definitely can. Sage says businesses have huge opportunities with maps if they would just use them. Businesses can use Local Business Listings through the search engines and when a user searches for local information, he or she will find your business.

The more information you can provide in your listing the better. Sage recommends including pictures, videos, and Web references since all these factors will build a bigger Web presence for your business.

Both small and large businesses should utilize this tool. It’s free and easy to use. Think about the opportunities when visitors come to town and search for restaurants, hotels, movie cinemas, doctors, and the list goes on and on. All these visitors could turn out to be your paying customers by you simply implementing this tool.

As Sage says, take advantage of these opportunities and make more money!

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