Everyone is concerned about the effects of the economy and the search industry is no exception. Fortunately, SEMPO’s State of the Market Survey indicates a promising outlook for SEM.  Kevin Lee is the Chairman and CEO of Didit as well as a founding member of SEMPO. In this video, he explains SEMPO’s latest State of the Market Survey.

Kevin says the survey not only gives projections, but it also looks at areas of interest for the search engine marketing industry. SEMPO surveyed advertisers and agencies and found that SEM spending will continue to grow in 2009. The report also predicts long-term growth rising to an estimated $26.1 billion total spending by 2013.

Kevin says the growth is a result of marketers redefining search and looking at factors such as social media and behavioral targeting. SEMPO’s press release also credits the growth to advertiser demand, rising keyword pricing, and cost per click efficiencies.

Specifically, SEMPO’s site lists the following findings:

-    2008 SEM spending totaled $13.4 billion
-    2009 SEM spending is projected to rise to $14.7 billion
-    Long term projections show a total SEM spend of $26.1 billion in 2013
-    Paid placement accounted for 88% of 2008 spending, or $11.9 billion
-    Organic SEO accounted for approximately 11% of 2008 spending, or more than $1.4 billion
-    Additionally, the market for SEM technologies, including leasing, agency solutions and in-house development, accounted for 1.1% of overall 2008 spending, or $141 million.

Overall, the search marketing field is broadening. For the first time, SEM programs are receiving larger budgets.

On a side note, Kevin has a new book entitled The Truth About Pay-Per-Click Advertising. The book is a companion book to Rebecca Lieb’s The Truth About Search Engine Optimization. For more information on Kevin’s book, visit his site.

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