Loading ...SMX West devoted an entire day to in house SEO efforts. Many companies are bringing SEO in house because they are finding it is more cost-effective in this economy. WebProNews talks to Jessica Bowman in this video about the lifecycle that goes along with starting SEO in house.
Jessica relates the lifecycle of in house SEO to that of a marriage. It begins with a courtship or recruiting phase. This is the phase in which the SEO department is formed. The SEO team may be comprised of people from other departments as well as new recruits.
Just like a marriage, after courtship comes the honeymoon. During this phase, everyone is excited and willing to work. SEO is new and cool and everyone wants to be a part of it. Unfortunately, this phase doesn’t last forever. Reality settles in eventually.
Jessica refers to this phase as the “upside down bell curve.” The excitement vanishes here and the SEOs face a lot of opposition. SEO requires a lot of change and that change is ongoing. Other departments usually have difficulty adjusting to those developments.
To prevent this phase from destroying all your SEO efforts, Jessica advises companies to take advantage of the honeymoon phase. While everyone is still getting along, introduce as many new ideas and changes as possible. The company will be more receptive at this time.
Make SEO a normal part of business proceedings, so the efforts appear to be for the company as a whole instead of a small group within the company. Lastly, educate the company regularly on SEO to ensure a continuous in house SEO department.
Nice interview with Jessica Bowman all that we need is to adopt and educate the company regularly to continue SEO works.
Best Regards
simon
I can understand why internal SEO capacity needs to be built. However, I can’t understand the argument that it saves money to replace an external agent. As pointed elsewhere an internal SEO manager may cost £35k ($50k) per annum. With typical staff in the UK, the £35k becomes £70k ($100k). Internal need offices, create additional admin, want pensions, company cars, take time off for holidays and sickness. Simply, the decision is not about cost.
Apologies. Internal staff need ~.
I could see how an in-house SEO expert could help a company immensley IF:
They were on top of their game
they stayed on top of their game
the in house guy had a budget to buy links and directory entries.
and
the company had more than one web site to market
If the first three weren’t right the project would gain mediocre success at best.
If the company only had one site, it probably wouldn’t be cost effective for most companies unless the site would really draw income if it’s rankings improved in the SE’s.
o ya, american workers don’t get those kind of perks unless they’re on an executive level, adn hardly ever get a car unless the job demands it.
Great video on SEO lifecycle. I agree that an in-house SEO specialist would be in a middle to large corporate types, and not small mom-and-pop operations.
SEO does take a team of people working together. I’ve advised many people on how their content should be organized and when they write the content they don’t follow any of the guidelines I offered to them…It can be a downward bell curve at times but oh how happy they are when you get the pages to the top Google.