Loading ...WebProNews has emphasized the importance of keyword research many times. In order to reiterate its power and to share some new offerings from Google, we interviewed Frederick Vallaeys, the AdWords Evangelist for Google.
In this video from SES NY, Frederick first discusses a new tool called the Search-based Keyword Tool. Frederick calls it the recession tool because “it allows you to do more with less.” Specifically, the tool looks at Google’s organic data and determines new advertising opportunities for your AdWords campaigns.
The tool gives you the keyword and the destination url for the keyword. Using that data, you can apply it to your ad groups based on your landing pages and then add it into your accounts. From there, you can monetize the keywords that weren’t performing to their full potential.
This Search-based Keyword Tool is the first time Google has used its organic data in this way. Because there is so much data, you will be able to find missed opportunities. The tool also helps long tail efforts.
In addition, Frederick highlighted the new interface for AdWords. He is quick to point out that “there’s nothing changing on the backend.” There will be no changes in the way the ads run or in the pricing structure.
According to the site, the new interface “makes campaign management faster, clearer, and more intuitive.” As Frederick explains, the new interface was needed as a result of the evolving Web.
For information on both announcements, visit Inside AdWords.
Could not make SESNY so good reports are essential – thanks.
As always only a few comments on the backend from Google … but still nice tools they build.
With these new data, its worth going thru and looking for that long tail.
http://www.metacafe.com/watch/2579262/west_coast_vinyl_pro_installation/
Long tail is proving to be a key to successful ppc campaigns, the search based tool is the bomb for running them down.
I found that using Adwords has helped my printing business more then I ever would have imagined. The reports that are detailed and exremley helpful.
As a onwer of a online printing business Adwords has helped me out a lot. The software is very east to use and the new interface is a great addition. The reports are assential and extemely helpful!
Im still a little struck by it myself. How can keyword research help when the companies that are offering the research data inflate the numbers to make lesser desired words or phrases more attractive to those with lower budgets in turn still getting less bang for the buck. If the number of monthly inquiries for a word or phrase has been inflated and they purchase that adword they still end up with less traffic while still padding the pockets of those who have already attained their goals.
Inflated as in doctoring the minimum bid prices? I have seen this also… added a 3 word combination, one that no-one would use unless they were looking for my product and it was accepted at 25c. The next day I logged in and there was note with a recommendation to increase the bid to $1.65 or it would not appear.
So I emailed them (this was back when you could email them) and queried it, to which they replied with the most surreal baloney that I have ever read about how the price ensures quality of search results.
Funny thing is, as with most of my keywords, there is hardly anyone bidding against me… just Google monkey business.
This tool is fantastic to assist on Organic results.I’m not a huge fan of Adwords because I believe Google really overinflates the PPC prices.I’m in favor of more relevant organic content with some long tailed Adwords.
Standard Assist’
Isn’t Adwords kind of shooting people who have successfully used SEO techniques in the foot ? If Google are just charging people to appear closer to the top of search results pages, then SEO is a waste of time. Big corporations who might have done zero SEO, will just drown out smaller businesses who have put in the effort but cannot afford to bump themselves up the list. It screws the SME.
Now much more updates are come after that
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