While the news industry seems to by dying in some areas, the truth is, it is actually booming online. In this video, Dana Todd of Newsforce discusses the opportunities for news providers on the Web.
First of all, the print media is noticeably struggling but this only means more and more people are going online for their news. According to her presentation on “News Search SEO” at SES New York, Dana says news sites have more than 250 million readers.
Additional data from Dana further proves that the news industry is not going anywhere anytime soon:
- The newspaper digital audience has grown 60 percent in the last three years.
- 44 percent of all Web users visited newspaper Web sites in January of 2009.
- Newspaper views are up to trillions monthly.
- Alternative news sources (search, Twitter, blogs, social media, etc.) offer more opportunities.
Social media in general, but especially Twitter, have renewed an interest in news for many people. The fact that Google is now including Twitter results into Google results is just more evidence of the value and opportunities of news online.
This information is valuable to NewsForce because it allows the online news space increase their prominence and visibility in the traditional news space through its advertising channel.
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Didn’t the NYT fund start up SocialMedian that got sold to Xing? Maybe they should buy there own search network. Gasta.com and the 400+ search engines in its European and Global networks is currently on the market.
I love Dana’s hair!!!!
http://www.twitter.com/divinemisswhite
Our internal research in the United Kingdom broadly confirms the rise of the proportion of news read over the internet as compared with other mediums i.e. television, printed newspapers, radio.
There is also a rise (unexpected in some quarters) in investigative news stories from non-newspaper websites, suggesting that even though progressive newspapers are moving online, they will continue to fight for survival as quality competitors rapidly appear and snatch market share in niche subject areas.