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During this time in our economy everyone is trying to figure out a way to both save and make a buck. Jennifer Slegg, also known as JenSense, is well versed in monetizing online content. In this interview, she discusses some of the mistakes many people are making which ultimately prevent them from fully monetizing their content.
Jennifer believes that people are making mistakes because they are in a “freaking-out” mode as a result of the economy. They are so consumed with reaching a monthly quota in order to pay bills and provide for their families, that they are committing serious ad blunders on their site. Jennifer shares a personal experience in which she visited a blog that had 27 300×250-sized ads and only 3 paragraphs of content. Unfortunately, some people think this is effective.
According to Jennifer, a webpage should have a maximum of 3-4 ads on a page, depending upon the rest of the content. In a blog post on a related topic, Jennifer suggests replacing your ads with boxes of the same size but making them an outrageous color. This test proves that if you are more focused on the color than you are on the site’s content, then you likely need to adjust your ad structure.
Another mistake people are making involves running Adsense on sites where it isn’t allowed. If you’ve ever wondered why Google is showing Public Service Announcements on your site rather than targeted ads, you may need to check the Adsense policies to ensure that your site is following the rules. For example, sites that sell goods such as prescription drugs, school essays, tobacco products, and adult content are not allowed to run AdSense on their sites.
To get your ad campaign “right,” Jennifer recommends being creative and innovative. Try adding a border or shadow to your ad units and wrap text around them. Do you have any other creative ideas for integrating ads into content? If so, we would love to hear about your experiences.
(3 votes, average: 5.00 out of 5)
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Is not spam, it is only my commercial offer. Sorry if i mistake of topic!
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A good alternative to Google Adsense can be to market your add space inventory through specialized ad networks.
Google is not the only player out there!
Your revenue potential can be better through higher payouts of specialized ad networks.
If you operate a heavy traffic website or blog you can arrange a better deal with your add network and make more money.
Great article ..very helpful
Good video, but why is everyone calling it an article, it is a video, LOL
Great article, Jennifer.
Also thanks to the other guys for their
monetization strategies.
Now I know better!
Cheers!
Great Article Jennifer.
How often do we disregard a site if it is loaded with advertising. I mostly search for information. Only when I find the information that I am looking for will I click on the ads. I find too many people jump on the monetization band wagon with out providing solid content. I also hate wasting time sorting through ad sites trying to get a piece of useful information.
Content has to be king, otherwise all we are going to achieve is jumping from one irrelevant piece of info to the next and that doesn’t lead to sales for the advertisers. I recently posted just a few of my articles on a wordpress blog mainly to track them, I also made straight html versions of each article with just the text and keywords…. result? the html won hands down and even the google clicks were higher.
Jen, this is a good article we are currently looking a new ways to increase and monetizer our site and you hit the nail on the head . Bravo !
thanks
a
Thanks for “Content Monetization” article.
Be clear about the ads and identfy the ads section with a text such as Advertisement, Sponsored Links etc. If you try to blend the ads with your content, people may accidently click on it. Although it might be good for adsense, it definetly not good for affiliate links.
I totally agree with puting border around the ad units. That makes iy more clear for a visitor. Also I am sure, ROI will be much higher as people are clicking on that ad because they are interested, not because they thought it was part of the content.