iEntry 10th Anniversary
RSS
Feedback
RSS
Bookmark
Twitter
Facebook
Digg
Stumble
Del.icio.us
Reddit
Furl
Google
Yahoo!
Anyone interested in getting better advertising results may want to give LookSmart a glance. At Ad:Tech San Francisco, Michael Schoen, the company’s VP of Product and Technology, talked about a new tool called SmartRotation.
As you might expect, SmartRotation manages to rotate ads. It offers the same two creative rotation options that Google does, and then also the ability to optimize on CPA. Which means, according to Schoen, “[O]ur version optimizes to generate more money for the advertiser.”
LookSmart’s SmartRotation is currently available to select advertisers as part of a limited beta test. It should become accessible to everyone in about 90 days.
In the meantime, Schoen said that a demo webinar should soon take place.
(7 votes, average: 4.71 out of 5)
Loading ...
[...] actually talked about SmartRotation with WebProNews at ad:tech earlier this year, back when SmartRotation was still in limited beta [...]
[...] giving advertisers a better rate of return on their search investment." Schoen actually talked about SmartRotation with WebProNews at ad:tech earlier this year, back when SmartRotation was still in limited beta [...]
[...] actually talked about SmartRotation with WebProNews at ad:tech earlier this year, back when SmartRotation was still in limited beta [...]
The posting is very nice