iEntry 10th Anniversary
RSS
Feedback
RSS
Bookmark
Twitter
Facebook
Digg
Stumble
Del.icio.us
Reddit
Furl
Google
Yahoo!
A lot of people like to give their opinions on how to use social media, but Katie Sween’s opinion is advice that everyone would likely want to hear. Katie is the Head of Marketing at the rapidly growing company, StumbleUpon. She says social media shouldn’t be scary at all but should simply be an extension of other business efforts.
Many social networks were intended to be fun and should still be fun, even though they are now incorporated into business operations. Social media provides many cost-effective opportunities for businesses such as brand-building and reputation management, but websites still need to have quality content.
StumbleUpon comes into the game here since it tries to help the content providers connect with their brands. Katie says StumbleUpon listens and engages with users and also aims to make themselves available to users. The companies and brands that understand this “push and pull” concept are approaching social the right way.
Recently, StumbleUpon announced that is was no longer a part of eBay. The company is now in the hands of its original founders and a few other investors. While under eBay, Katie says the company was able to focus entirely on their product. As a result, they experienced unprecedented growth.
While very thankful for eBay, StumbleUpon is excited to be a start-up again. Katie says the company has more freedom and liberty now that they are independent. To give an example of those new opportunities, StumbleUpon just released a few enhancements to their Web Stumbling function. (Web Stumbling is the act of stumbling without downloading the toolbar.)
With Web Stumbling, StumbleUpon wanted to make stumbling accessible from any computer or browser. StumbleUpon revealed these enhancements to WebProNews:
Fully Personalized Experience – Now you can expect the same high-quality and personalized recommendations that you receive from your downloaded toolbar. And you can access it from any computer, and from any browser… just visit StumbleUpon.com and login to get a personalized stumbling experience.
Web Stumbling syncs with your toolbar activity – Use Web Stumbling to rate, review and share content and all your activities will be saved for you in your profile and will influence your future recommendations. For example, Web Stumbling in Safari or Opera would use ratings given using the Firefox or IE toolbars, and anything you rate will improve your recommendations on any platform.
Enhancements to Sharing – When sharing websites while Web Stumbling, you now have the ability to share with several friends at once, post sites directly to your Facebook profile, and even have conversations about the websites you share with your friends.
For more information, check out Chris Crum’s write-up or visit StumbleUpon.
What are your social media best practices? And how do you see StumbleUpon’s Web Stumbling enhancements supporting your social efforts?
(2 votes, average: 5.00 out of 5)
Loading ...
Its a great thing that now Stumble has its own identity and no more part of ebay. This way it can explore more and make stumbling a great experience for its users.
Really helpful info on Social Media… only found this video section today and been working my way through it… lots of helpful industry insight.
[...] away from eBay, which acquired it in 2007. StumbleUpon’s Head of Marketing Katie Sween discussed this a bit as well as the new web stumbling features and some other things in the following interview from [...]
[...] away from eBay, which acquired it in 2007. StumbleUpon’s Head of Marketing Katie Sween discussed this a bit as well as the new web stumbling features and some other things in the following interview from [...]
I’ve been using StumbleUpon to market my safety and security web site for some time now. I’ve also enjoyed stumbling upon other fun and interesting sites too. It’s a great experience. Thanks for the info!
I love Stumbleupon. But i have one question regarding Stumble. There is no option for uploading embed video code. The embed video sharing code should be there. This is my personal wish.
This was a great video and very useful. Webpro News is always one of my favorite resources. Very interested in social media and Abby asked all the right questions to help explain how and why to use socail media.
StumbleUpon was part of ebay!! They will be much better off on their own.
Great info, thank you! StumbleUpon has always been a great source of traffic generation.
Wow….. how did i miss stumble upon…. im heading over there right now !!………. cant believe i missed this
… thanks for brinigng it to my attention !!
what happened to the nice custom WebProWorld video player that used to display all the vids here?
Thanks!!!
Thanks for this tip.
great video here lol
ive been using stumble for 4 years now must positive reaction to it ….. I do get web traffic from them ….. lol
I have been a fan on WPN for a while just found the video section
this site is by far the BEST resource online
you guys should hire me I’ll get that Alexa down into the hundreds
Peace
thanks