Loading ...Anyone interested in getting better advertising results may want to give LookSmart a glance. At Ad:Tech San Francisco, Michael Schoen, the company’s VP of Product and Technology, talked about a new tool called SmartRotation.
As you might expect, SmartRotation manages to rotate ads. It offers the same two creative rotation options that Google does, and then also the ability to optimize on CPA. Which means, according to Schoen, “[O]ur version optimizes to generate more money for the advertiser.”
LookSmart‘s SmartRotation is currently available to select advertisers as part of a limited beta test. It should become accessible to everyone in about 90 days.
In the meantime, Schoen said that a demo webinar should soon take place.
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As you might expect, SmartRotation manages to rotate ads. It offers the same two creative rotation options that Google does, and then also the ability to optimize on CPA. Which means, according to Schoen, “[O]ur version optimizes to generate more money for the advertiser.”
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