Rebecca describes her book as being “conceptual” as opposed to “geeky.” It contains 51 short chapters with information marketers need to know in order to effectively do SEO.
The book is geared toward marketing managers and chief marketing officers, but Rebecca says that it contains usable information for anyone wanting to be found on the Internet. Rebecca included all the recent hot topics such as social media, video, online PR, and blogs and how they interact with search engine optimization.
Also in the video above, Rebecca discusses the importance of building online communities. Your business not only needs to have a consistent presence on Web, but it also needs to have a consistent presence in the area of social.
Social media has been a running theme at recent shows and it is not going to go away. Leveraging social media and online communities provide more value to your business now than they ever did, due to the economic downturn and marketing budget cuts.
For more information on social and search engine optimization, check out Rebecca Lieb’s book.