Video Optimization Tips From Ad:Tech (4:07)

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Making a good video can be difficult enough; you shouldn’t have to struggle to get it in front of individuals and search engines afterward as well.  So at Ad:Tech San Francisco, The Search Agency‘s Drew Hubbard gave some tips on how to optimize video for search.

One key point is that “it’s all about the content on the page.”  For now, content producers should still assume that videos are invisible to search engines.  Be sure to come up with good titles, good tags, and good keywords.

Otherwise, if you’re trying to decide between hosting a video yourself or turning to a site like YouTube or Vimeo, there are a couple of things to take into consideration.  Going the DIY route will grant you a great deal of control over the clip.  At the same time, letting YouTube handle things may save you money, and it can put also the video in front of a larger audience.

Hubbard pointed out that, according to some statistics-tracking firms, YouTube is actually competing with Yahoo for the title of number two search engine.

Posted in: Ad:Tech San Francisco 2009, Drew Hubbard, SEO, YouTube
Tagged: , , , .
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8 Responses to Video Optimization Tips From Ad:Tech

  1. SEO Bristol says:

    There is another way to use YouTube without putting all your content there – putting 2 minute trailers on YouTube will increase your exposure (especially given the fascinating info that YouTube is the #2 or #3 search engine) without diminishing your ability to make ad revenue on your own site.

  2. Pingback: YouTube Videos optimieren

  3. Subhash says:

    Title, Descriptions and keywords are very important for optimizing any videos. Without these things video is useless for search engines.

  4. Videos to Watch and Video Publishing. Ton’s of video searching links, video publishing tools, etc…

  5. Video, another great way to promote yourself. Still working on my first release. See me out there soon!

  6. Hello there, just how do i subscribe to your RSS Feed?

  7. tatil says:

    Title, Descriptions and keywords are very important for optimizing any videos. Without these things video is useless for search engines.

  8. this is nice video. but I mention here that search engine does not crawl video or images but it crawl content so you should have great content for your site or whatever you want to publish on net. video is powerful source to promote our product.

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