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Did you know that the average U.S. mobile subscriber sends and receives more text messages than phone calls? Additionally, there are approximately 4.1 billion mobile users worldwide currently. That number is expected to grow to 5.6 billion by 2013. As a result of these statistics, companies have large opportunities in the mobile sector.
Mike Wehrs, the President and CEO of the Mobile Marketing Association, reports that many large brands are making considerable investments in the mobile arena and are having success. For this reason, he says smaller businesses should embrace these mobile opportunities as well.
Mobile allows marketers and advertisers to directly target their market because it provides a higher level of engagement and interaction that is controlled by the consumer. Since privacy could become a concern, marketers and advertisers should refer to the consumer privacy standards from the MMA when they begin their mobile efforts. Consumers can also visit the MMA to understand how they can be protected.
The strong statistics above indicate that the mobile industry is growing at a rapid rate. So, as Mike Wehrs pointed out, why wouldn’t you want to participate in mobile and have the opportunity to directly target consumers?
(2 votes, average: 5.00 out of 5)
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[...] This week, the MMA also announced its new global board members. For an interesting video interview with Wehrs on mobile marketing, check this out. [...]
[...] Video: Mobile Marketing, Why Not? – companys will save a lot of money if they start using mobile media advertising for the products that they sell or web sites, you can neve even send pix,photos coupons,newsletter,you can even contral the words you want to use when you … [...]
[...] them 18 hours a day, as Mike Wehrs, President and CEO of the Mobile Marketing Association (MMA) recently told WebProNews. "Why wouldn’t you want to be able to deliver relevant information to them?" he [...]
[...] them 18 hours a day, as Mike Wehrs, President and CEO of the Mobile Marketing Association (MMA) recently told WebProNews. "Why wouldn’t you want to be able to deliver relevant information to them?" he [...]
[...] them 18 hours a day, as Mike Wehrs, President and CEO of the Mobile Marketing Association (MMA) recently told WebProNews. "Why wouldn’t you want to be able to deliver relevant information to them?" he [...]
[...] them 18 hours a day, as Mike Wehrs, President and CEO of the Mobile Marketing Association (MMA) recently told WebProNews. "Why wouldn’t you want to be able to deliver relevant information to them?" he [...]
[...] them 18 hours a day, as Mike Wehrs, President and CEO of the Mobile Marketing Association (MMA) recently told WebProNews. "Why wouldn’t you want to be able to deliver relevant information to them?" he [...]
[...] WebProNews interviewed the MMA’s President and CEO Mike Wehrs. Wehrs talked about growth in in mobile marketing, and the benefits of the [...]
[...] This week, the MMA also announced its new global board members. For an interesting video interview with Wehrs on mobile marketing, check this out. [...]
[...] This week, the MMA also announced its new global board members. For an interesting video interview with Wehrs on mobile marketing, check this out. [...]
[...] WebProNews interviewed the MMA’s President and CEO Mike Wehrs. Wehrs talked about growth in in mobile marketing, and the benefits of the [...]
[...] WebProNews interviewed the MMA’s President and CEO Mike Wehrs. Wehrs talked about growth in in mobile marketing, and the benefits of the [...]
[...] WebProNews recently conducted an interview with Mike Wehrs, President and CEO of the Mobile Marketing Association. This is an organization that "provides an industry forum to meet, discuss, plan and work cooperatively to resolve key industry issues." Wehrs talks with Abby Johnson the growth in mobile marketing, and its benefits. Do you utilize mobile marketing? Tell us a little bit about your strategies. [...]
yeah thats rights…,but in many country still don’t have good perfromance for internet mobile..
Hi…
I have been read your article, its good ideas
i will place your video on my blog.
thx alot
br
roesmanto
The Mobile advedtising marketing is starting to take off and more fortune 500
companys will save a lot of money if they start using mobile media advertising
for the products that they sell or web sites, you can neve even send pix,photos
coupons,newsletter,you can even contral the words you want to use when you
wants visit form people that use text msg. This is a not a new advertising technology, just a inexpense way to keep in touch with cell phone users by mobile or text.
if you guys start spamming me on my phone I am going to get really pissed.
We here at UTC 1-800-PIK-A-BIZ use “mobile marketing”, however we only send text coupons and other business information via the cell phone only up demand! We never spam or use email and texts without permission. This has proven very successful to both the listed business as well as the cell user!
For our customers and clients mobile marketing, especially through SMS and MMS, has proven to be extremely successful due to its targeting, personal nature and low cost.
For anyone interested in finding out more, we have put together a little mobile marketing guide available at http://www.squidoo.com/SLInteractive
[...] WebProNews recently conducted an interview with Mike Wehrs, President and CEO of the Mobile Marketing Association. This is an organization that "provides an industry forum to meet, discuss, plan and work cooperatively to resolve key industry issues." Wehrs talks with Abby Johnson the growth in mobile marketing, and its benefits. Do you utilize mobile marketing? Tell us a little bit about your strategies. [...]