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Google recently rolled out a few changes regarding Local Search and Google Maps that will help local businesses tremendously. Although local search engines provide valuable information and businesses need to utilize their ability, most users still turn to the major search engines for their answers.
As a result, Google is helping both searchers and local businesses by displaying a Google map and 10 local listings on its first results page even if the searcher hasn’t specified a geographic location.
Before this change, searchers on Google needed to include a geographic indicator such as a city or state, into their query. (e.g., “flowers in San Francisco, CA.”) Now however, searchers on Google can search for “flowers” and the 10 local listings and Google Map will display directly on the first page of results.
As he explains these changes in video above, Matt McGee of SmallBusinessSEM.com, emphasizes the impact they have on small businesses. The modifications Google implemented allow businesses to have additional exposure. These changes also reinforce the power of search engine optimization. Matt says, “SEO and traditional SEO… still is and for the foreseeable future, will continue to be really important for businesses.”
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I never knew that so a big thanks to Matt & Web Pro News.
Google seems to be making big changes constantly these days & its very hard to keep up with what they are doing!
Local search is great for business owners who truly get to take advantage of this when potential customers are going to google.
I agree that Google is a household name, but more than that, it is a verb.
I “googled” this or that is a common saying.
It is great that the google maps are there in the search engine results. Now local people can see the business nearest to where they live, although the results show the downtown area as a starting point.
Sharon Deloy
i think less of the peoples number search a place using Gmap with keywords,and it’s only (still) impact to big company only,how about the local and outside country, most of seo player still using searchengines traditional, so it’s need more to be socializing.
yeah that’s the truth…,but learn SEO strategy is not easy that we thing…
[...] the ad:tech conference last month, I had the pleasure of doing another interview with Abby Johnson of WebProNews — this one was about local search, about Google showing local [...]
[...] WebProNews recently spoke with Search Engine Land Assignment Editor, and SmallBusinessSEM.com Blogger Matt McGee about local search and its impact on business owners. The local search game has changed over the years, and even more so within the last couple months. Do you think a Google search is the most important place to be found in local search? Share your thoughts. [...]
yellow book needs to take advantage of this info and go towards the online search. more people are using the internet to look for a local company, like inthe replacement window world West Coast Vinyl
If more people really understood this information, sites like yellowpages.com and yellowbook.com might go out of business.
this is the best thing since sliced bread . Google is GOD. For once in our lives us small local business can be seen
so much for spending £10 000 a month on SEO lol. This is the best thing that could happen on a search engine
[...] The rest is here: Video: SEO Still Leading Player in Business Success [...]
I’m beginning to feel the same way as Peter. Google’s a household word now.
I know that this will help benefit some of the small shop owners around my location as well as some independent artists and freelancers with gaining more notice of their work.
I do believe that google search is the most important place to be found in local search. Sure twitter and the likes are proving to be another effective method, however these sites will only be used by computer literate and computer savvy people.
Google is a search tool used by anyone and everyone and it will only be a matter of time before yellow pages, city search, etc will be non existance.
[...] Here is the original: Video: SEO Still Leading Player in Business Success [...]
[...] WebProNews recently spoke with Search Engine Land Assignment Editor, and SmallBusinessSEM.com Blogger Matt McGee about local search and its impact on business owners. The local search game has changed over the years, and even more so within the last couple months. Do you think a Google search is the most important place to be found in local search? Share your thoughts. [...]