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Do you know what a velvet rope social network is? To summarize, it is an invitation-only social network as social media expert Chris Brogan explains in the above video. A velvet rope social network creates an “exclusive” feeling. It’s the idea that everyone wants to know what’s on the “inside” and have special privileges.
One example of a velvet rope social network is Sermo, which is designed specifically for physicians. The site’s members discuss medical cases and compare insights and opinions. Sermo is interesting because it doesn’t charge the physicians to be members. Instead, it charges journalists looking for medical answers and companies looking for physician endorsements for their products.
Chris refers to Sermo as a “perfect social network plan.” He also predicts we will see many more velvet rope social networks in the future.
Do you find velvet rope social networks useful? What benefits do you believe velvet rope social networks produce?
(4 votes, average: 2.75 out of 5)
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[...] hopes that in the future there will be more “velvet rope” social networks, but definitely sees mobile applications playing a large role in social. [...]
Seth Godin has a site called Tribes and membership is by invitation only.
Very cool …
I’ve been invited to join many social networks to market my safety and security web site but none that I would say are exclusive. I find the idea intriguing. This one for doctors just seems like another way to charge for what we already pay a high price for anyway.
[...] We all know that social networking is where it’s at these days, but it’s not all about the ones everybody knows - the Facebooks, the MySpaces, the Twitters, etc. At the recent Social Media Club gathering in Louisville, Chris Brogan discussed what he calls "velvet rope" social networks. Have you ever participated in an exclusive social network? Discuss your experience. [...]
[...] Δημοσιεύθηκε από A Lord of the Night στο Μαΐου 29, 2009 http://videos.webpronews.com/2009/05/28/social-networking-with-a-velvet-rope/ [...]