Many in the search industry are very familiar with ABCSearch. However, a problem occurred because most advertisers outside the search industry had never heard of ABCSearch. As a result, ABCSearch transitioned all its solutions under the Advertise.com, Inc. brand.

ABCSearch launched as Advertise.com on April 21, during Ad:Tech San Francisco. In our above interview with CEO and Founder, Daniel Yomtobian, he says ABCSearch was limited to search and Advertise.com provides an outlet to marketers for all of their digital media needs. Advertise.com offers a larger advertising solution through integrated programs, contextual targeting, and display ads.

The website not only delivers solutions for advertisers, but it also provides services for publishers. Advertise.com offers easy-to-implement search tools, daily revenue reports, and contextual banner and in-page ad technology for publishers. For advertisers, the site provides network transparency for optimization, advanced fraud protection around-the-clock, and customer support. In terms of other benefits, customers can expect a banner display network, local advertising platform, and cost-per-action (CPA) network to be released soon.

Embarking on a re-brand is not an easy task, especially for an established brand. Daniel says one of the biggest challenges is building credibility for the new brand. People lose trust when they don’t know what is going on with the company.

It’s a give-and-take situation and Daniel says you have to take the good with the bad. Advertise.com is confident in their decision to re-brand and believes their visibility will be greatly increased moving forward.