Mobile Marketing: Why Not? ()

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Did you know that the average U.S. mobile subscriber sends and receives more text messages than phone calls? Additionally, there are approximately 4.1 billion mobile users worldwide currently. That number is expected to grow to 5.6 billion by 2013. As a result of these statistics, companies have large opportunities in the mobile sector.

Mike Wehrs, the President and CEO of the Mobile Marketing Association, reports that many large brands are making considerable investments in the mobile arena and are having success. For this reason, he says smaller businesses should embrace these mobile opportunities as well.

Mobile allows marketers and advertisers to directly target their market because it provides a higher level of engagement and interaction that is controlled by the consumer. Since privacy could become a concern, marketers and advertisers should refer to the consumer privacy standards from the MMA when they begin their mobile efforts. Consumers can also visit the MMA to understand how they can be protected.

The strong statistics above indicate that the mobile industry is growing at a rapid rate. So, as Mike Wehrs pointed out, why wouldn’t you want to participate in mobile and have the opportunity to directly target consumers?

Posted in: Ad:Tech San Francisco 2009, Advertising and Marketing, Mike Wehrs, Mobile
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24 Responses to Mobile Marketing: Why Not?

  1. Pingback: Good Mobile Marketing Isn't an Advertisement - News: Everything-e

  2. For our customers and clients mobile marketing, especially through SMS and MMS, has proven to be extremely successful due to its targeting, personal nature and low cost.

    For anyone interested in finding out more, we have put together a little mobile marketing guide available at http://www.squidoo.com/SLInteractive

  3. Lane Thorpe says:

    We here at UTC 1-800-PIK-A-BIZ use “mobile marketing”, however we only send text coupons and other business information via the cell phone only up demand! We never spam or use email and texts without permission. This has proven very successful to both the listed business as well as the cell user!

  4. jz says:

    if you guys start spamming me on my phone I am going to get really pissed.

  5. The Mobile advedtising marketing is starting to take off and more fortune 500
    companys will save a lot of money if they start using mobile media advertising
    for the products that they sell or web sites, you can neve even send pix,photos
    coupons,newsletter,you can even contral the words you want to use when you
    wants visit form people that use text msg. This is a not a new advertising technology, just a inexpense way to keep in touch with cell phone users by mobile or text.

  6. roesmanto says:

    Hi…

    I have been read your article, its good ideas
    i will place your video on my blog.

    thx alot

    br
    roesmanto

  7. cyberfrogz says:

    yeah thats rights…,but in many country still don’t have good perfromance for internet mobile..

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  22. tatil says:

    The strong statistics above indicate that the mobile industry is growing at a rapid rate. So, as Mike Wehrs pointed out, why wouldn’t you want to participate in mobile and have the opportunity to directly target consumers?

  23. Mobile Centric Applications will be mainstream marketing in the near future. We are marketing the strongest Branded Business Channel in its class. UseBiz.com is a Paradigm in Business Addresses.

    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)

  24. Star Teoh says:

    What a nice post. I can found anything for what i looking for now. Thanks.

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