Loading ...Do you know what a velvet rope social network is? To summarize, it is an invitation-only social network as social media expert Chris Brogan explains in the above video. A velvet rope social network creates an “exclusive” feeling. It’s the idea that everyone wants to know what’s on the “inside” and have special privileges.
One example of a velvet rope social network is Sermo, which is designed specifically for physicians. The site’s members discuss medical cases and compare insights and opinions. Sermo is interesting because it doesn’t charge the physicians to be members. Instead, it charges journalists looking for medical answers and companies looking for physician endorsements for their products.
Chris refers to Sermo as a “perfect social network plan.” He also predicts we will see many more velvet rope social networks in the future.
Do you find velvet rope social networks useful? What benefits do you believe velvet rope social networks produce?
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I’ve been invited to join many social networks to market my safety and security web site but none that I would say are exclusive. I find the idea intriguing. This one for doctors just seems like another way to charge for what we already pay a high price for anyway.
Seth Godin has a site called Tribes and membership is by invitation only.
Very cool …
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Hello,
My name is Yohei Nakajima and I’m the CEO/Founder of EntertainLA.com. Our main product is a social planning tool, which I realize now is a version of a Velvet Rope Social Networking Site. Our social planning tool is currently only targeting a niche of adults in Los Angeles who enjoy the cities nightlife.
It’s not velvet rope in the same way Sermo is, but any current member can invite friends. In that sense, it’s similar to how Gmail grew in it’s beta stage. We set it up this way since the true value of the social planning tool only comes through with friends on the site. By only allowing people invited by current users to join the site, we’re able to maintain that 100% of users have at least one friend.
The biggest difficulty we have been facing is slow growth. We don’t want to open it up to the public because we have noticed that by keeping it invite only, our retention rate for users is extremely high. This is something we take pride in and consider very important.
If you have any ideas on how to grow a velvet rope social network fast, please feel free to contact me or leave a reply to my comment.
Yohei
yohei@entertainla.com
Well it’s great to see that someone is using proper grammar.
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