Understanding Where Social Media and Search Intersect (3:50)

Posted on by Abby Johnson |

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According to Dana Todd of Newsforce, social media content is very strongly impacting search results. In this year alone, social media content has grown to the point that it makes up nearly half of the search results for some queries. That content includes blogs, Wikipedia, YouTube, social networks, etc.

Some marketers are overwhelmed by the social media outbreak and have trouble integrating it into their business. It is important to remember that social media is a powerful force that can increase brand awareness, control reputation management, and more.

To begin, Dana suggests looking into your business structure and target market. Secondly, determine what you need to do to improve your business and how you can engage in it with your target. Once that is done, the question of which social tools you should use should be clear.

Have you found the right fit for social media in your business model? If so, how did you reach that determination?

Posted in: Ad:Tech San Francisco 2009, Advertising and Marketing, Blended Search, Dana Todd, SEO, Social Media, Universal Search
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