iEntry 10th Anniversary
RSS
Feedback
RSS
Bookmark
Twitter
Facebook
Digg
Stumble
Del.icio.us
Reddit
Furl
Google
Yahoo!
Bruce Clay began doing SEO back in 1996. That was before Google. One can only imagine the changes that have taken place since then. In the above video, Bruce recalls many of the changes that have taken place.
He says links were not important then and PPC was not nearly as competitive as it is now. In 1996, users would scan many pages of search results, but now they hardly go past page 1. Overall, the entire search industry has become more competitive. This is due to several reasons including the additional options with social media and the fact that searchers have become savvier.
Bruce says this “evolution” of the industry has brought about improvements, but the downside is that search has become more complex and technical. As search develops, these trends are expected to increase.
As newcomers embrace SEO, Bruce has noticed that they fail to dig deep into the technical and complex side of SEO and he foresees this as a problem. Additionally, while social media integration into SEO will increase over time, Bruce says its purpose has to be better determined.
How have you seen the search industry change? How do you expect it to change in the future?
(3 votes, average: 5.00 out of 5)
Loading ...
This interview really brings back some good memories. I remember actually working with SEO and PPC in 1996. I went to high school with Bruce Clay.
Chikara Cologne
I remember back in the day when there was barely any competetion in SEO and PPC. Those were the days. Bruce Clay is a good man…Unscented Pheromones
[...] Bruce Clay, who has been in the search engine optimization game since 1996 (before Google), sat down with WebProNews to discuss how the search industry has evolved over the years. Discuss search industry changes with WebProNews readers. [...]
It’s ok! Overall, the entire search industry has become more competitive. This is due to several reasons including the additional options with social media and the fact that searchers have become savvier.
http://www.wholesale-jewelry-online.com — Wholesale Jewelry Online & Fashion Jewelry Stores
I can not agree with you more…Links were not important then and PPC was not nearly as competitive as it is now.
http://www.fashion-jewelrycharms.com — Beauty and Charms of Fashion Jewelry
[...] You can watch his video where he explains the drastic changes in the SEO industry here: http://videos.webpronews.com/2009/06/01/drastic-changes-in-the-search-industry-and-more-to-come/ [...]
I can not agree with you more…Links were not important then and PPC was not nearly as competitive as it is now.
[...] Interview with Bruce Clay about the history of SEO since he started way back in 1996 and the major changes in the search industry ever since. Details of the video here. [...]
[...] I can share this just-released interview on WebProNews. In the video, Bruce addresses some of the biggest changes to the search marketing space since it first emerged in the [...]
Bruce Clay, I’ve been following his wise advice for along time now as he started many years back so much know more than most about SEO.
Really good sound advice here so thanks We pro news & a big thanks to Bruce Clay :0)
[...] Bruce Clay, who has been in the search engine optimization game since 1996 (before Google), sat down with WebProNews to discuss how the search industry has evolved over the years. Discuss search industry changes with WebProNews readers. [...]
[...] Bruce Clay, who has been in the search engine optimization game since 1996 (before Google), sat down with WebProNews to discuss how the search industry has evolved over the years. Discuss search industry changes with WebProNews readers. [...]
[...] I can share this just-released interview on WebProNews. In the video, Bruce addresses some of the biggest changes to the search marketing space since it first emerged in the [...]
[...] Bruce Clay, a top-notch SEO, who has been in the SEO Industry since 1996 – much before Google was fiunded – was recently interviewed by webpronews to discuss the evolution of search industry over the years. [...]
[...] Bruce Clay, who has been in the search engine optimization game since 1996 (before Google), sat down with WebProNews to discuss how the search industry has evolved over the years. Discuss search industry changes with WebProNews readers. [...]
Jeez … who ever did the audio on this video should be fired. It sucks.
Hi Mark,
We realize the audio wasn’t the best, but we had to use what we had. When the interview was shot, we had a limited amount of time. The restaurant was very noisy and one of our mics was distorting, which could not be detected through the headphones. We have since taken care of the distorted mic to eliminate similar problems in the future. Unfortunately, the above cut of the interview is the best we could do.
Abby
[...] Bruce Clay, who has been in the search engine optimization game since 1996 (before Google), sat down with WebProNews to discuss how the search industry has evolved over the years. Discuss search industry changes with WebProNews readers. [...]
[...] Bruce Clay, who has been in the search engine optimization game since 1996 (before Google), sat down with WebProNews to discuss how the search industry has evolved over the years. Discuss search industry changes with WebProNews readers. [...]
[...] Bruce Clay, who has been in the search engine optimization game since 1996 (before Google), sat down with WebProNews to discuss how the search industry has evolved over the years. Discuss search industry changes with WebProNews readers. [...]