Although it will continue to evolve, the search industry is not going away. According to Rebecca Lieb of Econsultancy, we can expect to see many changes over time, but we should also be aware of the trends in the near future of search.

Coming as no surprise to most, social and behavioral aspects are at the top of the list of trends. Social media is quickly becoming a large part of the business sector and the search industry is no exception. Rebecca says social and behavioral aspects will play a larger role in determining search results because search engines will use those aspects to become smarter and return better, more relevant results to the searchers.

Rebecca also foresees apps playing a strong role in the future of search. She said, “…30 percent of Google searches in Japan… are coming from mobile devices.” Rebecca does not believe this statistic indicates that users will use the search engines on their mobiles, but instead search through apps such as Urbanspoon, PosiMotion, TapIt, and more.

In the longer term, we will see the larger impact that social media has on search. Rebecca says that search will consist of creating media, monitoring that media, and then creating additional optimize-able media. The new media will include videos, images, audio, books, and more. While the job of the SEO will become more difficult and involve more listening and monitoring, the needs of the searcher will be more easily met.

Are you ready for these changes? What are you doing now to better prepare yourself for the future? How do you see the role of an SEO changing?

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