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Is social media really worth all the effort? That’s the question that many CEOs ask their marketing teams. It’s hard for the C-level executives to understand where the true value of social lies since the results take time and are not always in dollar amounts. Based upon research from his company Meteor Solutions, Ben Straley says they have found that social media actually plays a large role in the success of online marketing campaigns.
When you set goals for your social media campaign, you need to ask yourself what you want to accomplish and then measure your efforts. The type of business you operate actually determines what you should measure.
For instance, if you’re a brand advertiser, you should measure the online buzz that’s created about your brand and look at conversations and mentions. If you’re an online retailer, you should measure social media like a direct response campaign and look at the number of visitors to your site and the number of sales generated.
Ultimately, the value of social media is not determined by how much money you make. Instead, it is determined by how your business receives value from it.
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[...] out this video for another view about Social Media at Web Pro News Category: Marketing | Comment (RSS) [...]
Very nice!
Great post. I’ve learned a lot from your blog so far. Thanks..
Kathy,
In my opinion, it all comes down to page/profile views and website hits.
No profile views=Nobody is seeing what you have to offer, regardless of what it is that you are trying to promote.
Some items and services lend themselves well to social networking. Some don’t. If you talk to some social networking pusher, then yeah, they are going to say it is worth it, even if it isn’t. The best bet is to do a little bit each day and see if you notice results. If not, spend your time in other areas of online marketing.
[...] to this, Ben Straley from Meteor Solutions in this interview states “when you set goals for your social media campaign, you need to ask yourself what you want [...]
Social media has helped us enormously with branding our charity fund raising campaign via our pet affiliation programme.
Social media has helped a lot of reegular people with their websites.
If you have a website, whether it be fact, fiction, personal, hobby, family/friends, pictures, a store, a newsletter, a service, or whatever it is you want to share, social media is growing and it is definately worth putting the effort into it to get your word out there and valued..
[...] of the most important things to do however (as Ben Straley points out in this interview) is have clear objectives. Do you want to see sign ups? Are you looking to increase unique [...]
[...] of the most important things to do however (as Ben Straley points out in this interview) is have clear objectives. Do you want to see sign ups? Are you looking to increase unique [...]
[...] efforts. One of the most important things to do however (as Ben Straley points out in this interview) is have clear objectives. Do you want to see sign ups? Are you looking to increase unique [...]