Loading ...Bruce Clay began doing SEO back in 1996. That was before Google. One can only imagine the changes that have taken place since then. In the above video, Bruce recalls many of the changes that have taken place.
He says links were not important then and PPC was not nearly as competitive as it is now. In 1996, users would scan many pages of search results, but now they hardly go past page 1. Overall, the entire search industry has become more competitive. This is due to several reasons including the additional options with social media and the fact that searchers have become savvier.
Bruce says this “evolution” of the industry has brought about improvements, but the downside is that search has become more complex and technical. As search develops, these trends are expected to increase.
As newcomers embrace SEO, Bruce has noticed that they fail to dig deep into the technical and complex side of SEO and he foresees this as a problem. Additionally, while social media integration into SEO will increase over time, Bruce says its purpose has to be better determined.
How have you seen the search industry change? How do you expect it to change in the future?
Pingback: Things a Lot of SEOs are Missing - News: Everything-e
Pingback: Things a Lot of SEOs are Missing | SEO2Blog
Pingback: Things a Lot of SEOs are Missing : virtual gambling
Jeez … who ever did the audio on this video should be fired. It sucks.
Hi Mark,
We realize the audio wasn’t the best, but we had to use what we had. When the interview was shot, we had a limited amount of time. The restaurant was very noisy and one of our mics was distorting, which could not be detected through the headphones. We have since taken care of the distorted mic to eliminate similar problems in the future. Unfortunately, the above cut of the interview is the best we could do.
Abby
Good information. Hope it helps me and everyone also.
Agreed +1
Pingback: Things a Lot of SEOs are Missing | GoSocial.us : Building Brands in Social Media and Online Marketing
Pingback: Evolution in SEO industry - Bruce Clay | Google Success SEO SEM Tips
Pingback: Friday Recap - Smile, It’s Friday Edition | webmarketingexperts.com.au
Pingback: Things a Lot of SEOs are Missing | Blog Free Now
Pingback: Things a Lot of SEOs are Missing | Business Marketing Experts
Bruce Clay, I’ve been following his wise advice for along time now as he started many years back so much know more than most about SEO.
Really good sound advice here so thanks We pro news & a big thanks to Bruce Clay :0)
Pingback: Friday Recap - Smile, It’s Friday Edition | feed hat blog
Pingback: Interview with Bruce Clay on SEO : Search Engine Marketer Blog
I can not agree with you more…Links were not important then and PPC was not nearly as competitive as it is now.
Pingback: Changes in the SEO world according to Bruce Clay | Web Marketing and SEO Blog
I can not agree with you more…Links were not important then and PPC was not nearly as competitive as it is now.
http://www.fashion-jewelrycharms.com — Beauty and Charms of Fashion Jewelry
It’s ok! Overall, the entire search industry has become more competitive. This is due to several reasons including the additional options with social media and the fact that searchers have become savvier.
http://www.wholesale-jewelry-online.com — Wholesale Jewelry Online & Fashion Jewelry Stores
You really saved my skin with this inofrmiaton. Thanks!
Pingback: Things a Lot of SEOs are Missing | Mass Media News
I remember back in the day when there was barely any competetion in SEO and PPC. Those were the days. Bruce Clay is a good man…Unscented Pheromones
This interview really brings back some good memories. I remember actually working with SEO and PPC in 1996. I went to high school with Bruce Clay.
Chikara Cologne
Pingback: Canadians Feel Social Media Is More Comfortable | Send SPAM E-mail to Us
This was a very interesting article. Things are always changing anyways around the internet so it’s always good to stay on top of things…
And the “Drastic” part ?
PPC links on facebook get the impressions but most users seem to not click the ads
Even Free Games Downloads[ http://aussieshoppingmall.com/play.html ] does not always intice them 4,359 impressions and 1 click
Agreed, The audio on this video is really bad..
I think google is going to lose steam soon.
There will always be changes when it comes to the internet and technology…we just need to adapt to them….
I would have to agree. The video was pretty interesting. Maybe they should have put a better person though…
you’ve got an amazing weblog here! would you like to make some invite posts on my weblog?
How have you seen the search industry change? How do you expect it to change in the future?
Really, your article will go to the gist of the matter. Your pellucidity leaves me seeking to know more. Allow me to instantly grab your nourish to keep up as of yet with your online blog. Declaring thanks is just my little way declaring bravo for any grand resource. Let In my dearest wishes for your incoming publication.
apprciating information..welldone!! ots an awesome blog
Pingback: Evolution in SEO industry – Bruce Clay « News « Seo Google
not clear at all
not good
I wish to start my very own blog: is there such thing as blogs which are totally “open”, and now you may find it? I continue to come for the kind that you ought to add other “friends” to work with the website. . Links appreciated. Thanks!.