Twitter is undoubtedly one of the hottest spots on the Web. As the site and its user base continue to grow and more celebrities and politicians jump on board, what impact does it have on the little guys? How can the average users and even the above average users compete with the famous ones?

Social media expert Chris Brogan says, “To hear, you listen better.”

Chris also suggests creating groups in Tweetdeck to stay informed on topics and people you truly care about. He personally created a secret Twitter account for the mere purpose of listening. He also recommends Twitter Search and other tools.

Are you finding that, as Twitter grows, your account seems to diminish in value? What suggestions do you have for standing out?