Loading ...Just before SMX Advanced kicked off, Microsoft announced its new search engine Bing. So, you can only imagine what a hot topic it was at the show. People had many opinions consisting of good, bad, and indifferent reactions to the search engine.
As Danny Sullivan shared with us, it’s interesting that users are discovering features from Bing that in fact, Microsoft already had. Users simply didn’t know they existed on Live Search. Also, users seem to have forgotten that the other search engines have many of the exact same features as Bing, and some even more.
In an article, Danny wrote that Microsoft was able to do a product demo of its offerings, but Google and Yahoo didn’t have the same opportunity, nor did they really need it when they launched. If they did one now, he predicts that even tech-savvy people would be surprised at what all they can do.
And what about the name, Bing? Danny said he was a bit surprised to find that it simply says “Bing” and not “Bing from Microsoft” on the homepage. Microsoft however, does not seem to be concerned with the branding aspect and has launched a very large ad campaign to market their new product.
What do you think about Bing? Do you like the name? What improvements have you seen to the product?
The success so far of Microsoft’s new search engine Bing depends on which numbers you look at. Different sources claim that Bing is still growing, has lost traffic, or has leveled off. Some say Bing is already ahead of Yahoo, while others say that was temporary. I don’t know which set of figures is true
I thought Hakia sounded a little surprised that MS seem to have stomped on the smaller guy; again…
From the Hakia Newsletter:
Our goal has always been to take search beyond 10 blue links. It was then no surprise when Microsoft invited us to show them the inner workings of the hakia Galleries in July 2008- shortly after their acquisition of Powerset. But it was a huge surprise to suddenly see that Microsoft introduced categorized search in Bing.
Whatever else Bing is or isn’t, it’s a shame MS didn’t (couldn’t?) do more of the original thought themselves.
@PocketSurfer
If Bing was ahead of Yahoo for any time at all, it was probably measured in minutes!
Decision Search Engine Technology
PeopleSearches.com
good:)
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PocketSurfer, just look at your own awstats. Bing is now well ahead of Yahoo for all my sites although Awstats doesn’t yet show it up as search engine traffic. You need to look in the ‘other traffic sources’ list.
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Twitter is getting a lot of traffic now. I just need to get more to my website(s)
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And what about the name, Bing? Danny said he was a bit surprised to find that it simply says “Bing” and not “Bing from Microsoft” on the homepage. Microsoft however, does not seem to be concerned with the branding aspect and has launched a very large ad campaign to market their new product.
Microsoft however, does not seem to be concerned with the branding aspect and has launched a very large ad campaign to market their new product. Thanks.
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Bing is now well ahead of Yahoo for all my sites although Awstats doesn’t yet show it up as search engine traffic. You need to look in the ‘other traffic sources’ list.