Loading ...Is social media really worth all the effort? That’s the question that many CEOs ask their marketing teams. It’s hard for the C-level executives to understand where the true value of social lies since the results take time and are not always in dollar amounts. Based upon research from his company Meteor Solutions, Ben Straley says they have found that social media actually plays a large role in the success of online marketing campaigns.
When you set goals for your social media campaign, you need to ask yourself what you want to accomplish and then measure your efforts. The type of business you operate actually determines what you should measure.
For instance, if you’re a brand advertiser, you should measure the online buzz that’s created about your brand and look at conversations and mentions. If you’re an online retailer, you should measure social media like a direct response campaign and look at the number of visitors to your site and the number of sales generated.
Ultimately, the value of social media is not determined by how much money you make. Instead, it is determined by how your business receives value from it.
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If you have a website, whether it be fact, fiction, personal, hobby, family/friends, pictures, a store, a newsletter, a service, or whatever it is you want to share, social media is growing and it is definately worth putting the effort into it to get your word out there and valued..
Social media has helped a lot of reegular people with their websites.
Social media has helped us enormously with branding our charity fund raising campaign via our pet affiliation programme.
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In my opinion, it all comes down to page/profile views and website hits.
No profile views=Nobody is seeing what you have to offer, regardless of what it is that you are trying to promote.
Some items and services lend themselves well to social networking. Some don’t. If you talk to some social networking pusher, then yeah, they are going to say it is worth it, even if it isn’t. The best bet is to do a little bit each day and see if you notice results. If not, spend your time in other areas of online marketing.
Great post. I’ve learned a lot from your blog so far. Thanks..
Kathy,
Very nice!
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Social media is now being used by advertisers posing as individuals. NOw that is relevant for many authors who emphasise their themes through their own personalities eg. Jack George Edmunson The Sun Sharer who has blanketed the social media using twitter, facebook and even You Tube. BUT the problem is most users do not realise they are being manipulated and although bestsellers can never be created on social networks they do say that word of mouth is the best publicity for fiction. So there is a general corruption in the media that will lead to its downfall and I predict it will melt down in 4 yrs time.