Understanding the Scope of Twitter's Reach (5:42)

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Although recent data shows that Twitter’s growth numbers for the month of May were flat, the microblogging service does not appear to be losing any popularity. Twitter has gone beyond being a reputation management tool and has now even been categorized as mainstream. Additionally, Brett Tabke believes Twitter is still evolving.

As the service continues to develop, Brett says tools are and will continue to emerge that help define what type of Twitterer each user is. One such tool is Klout, which conducts a Twitter analysis on each user to measure his or her influence across the Web.

Another result of Twitter’s extreme popularity is a new type of search engine that has risen up. These search engines are real-time and instead of indexing pages across the Web, they index conversations taking place in the social Web. A couple of examples of these search engines are Topsy and Scoopler.

How do you see Twitter evolving in the future?

Posted in: Brett Tabke, SMX Advanced 2009, Social Media, Twitter
Tagged: , , , , , , , .
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2 Responses to Understanding the Scope of Twitter's Reach

  1. I mainly use Twitter for socially marketing my safety and security web site so I think Twitter may evolve into a social site with some form of advertising. There isn’t even any Google Adsense at this point so I think they’re going to need to do something to help pay the bills.

  2. Yes, I agree – there’s still some life in Twitter!
    Incidentally, you guys might want to look at the CSS for WPN – video/pages look great in IE8 but not so great in FF3.

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