Products such as OpenID, Facebook Connect, and Google Friend Connect are becoming quite popular today. They intrigue people because they provide user authentication and easy Web accessibility. Marketers and advertisers also find them very useful. While they do offer valuable services, there are some negative aspects involved as well.

Social media expert Chris Brogan raises some specific issues with Facebook Connect. With this service, users hand all their data, which includes data from anyone ever allowed into the site, over to Facebook.

How is this information (or lack thereof) beneficial to the users who are marketers and advertisers? Or, do marketers and advertisers really need that data anyway? Are there better ways to get people to convert? Is there a middle ground solution?

(1 votes, average: 5.00 out of 5)

 Loading ...