Loading ...Social media has produced a whole new era of media. But what does it mean for traditional media? It’s no secret that the newspaper industry is suffering, but does that indicate that doom is coming to all other traditional media outlets? Social media expert Chris Brogan does not believe traditional media will go away but sees social and traditional media will work together in the future.
Chris says traditional media is failing because it is not reaching the same audience that it used to reach. Instead, social media is reaching that mass audience. So, what impact does this have on publishers?
According to Chris, content producers need to target their content. He suggests making the content addressable because people want to be able to interact on a personal level.
What advice do you have for publishers trying to reach mass audiences? How can publishers make their content more personal?
In 100% agreement that old media is far from dead.
Look at Google announcing a new operating system on a blog instead of traditional advertising. It’s here, and google and bloggers are driving the changing of the guard.
Interesting, we recently increased our online interaction within our Promotional audience. By Tweeting about the latest promotional industry news, trends, promotional items and products that come to market at PromoUK. We were pleasantly surprised to find such a significant demand for real time interaction.
I use both to promote my safety and security web site. I don’t really think you can move exclusively to one or the other. They both serve a good marketing approach.