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Matt Cutts Explains Caffeine Update

Posted on: August 11th, 2009 | 85 Comments

Google announced yesterday that it has been working on a project called “Caffeine” that will re-write the architecture for Google’s Web search. As Matt Cutts shares exclusively with WebProNews, Caffeine is comparable to the “Big Daddy Update” back in 2005, which consisted of changes to the way Google crawls and indexes websites.

How much of an impact will Caffeine have on results? Matt says there will, hopefully, not be a big difference. Google will integrate Caffeine slowly and take user feedback into consideration.

Matt says, “If we push forward as fast as we can, double down on innovation and try to do the best that we can, [and] do the right thing for users, everything else will work out.”

This infrastructure modification will lay the foundation for future indexing changes and will also allow for the expansion of website speed and size. Incidentally, it could even provide a stronger architecture for potential real-time and semantic efforts.

If you would like to try Caffeine, you can check it out at: http://www2.sandbox.google.com.

Stay tuned to WebProNews as we continue to bring you exclusive coverage from SES San Jose 2009.

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85 Comments on “Matt Cutts Explains Caffeine Update”

  1. [...] in August, WebProNews first told you about Google’s Caffeine update. As Matt Cutts told us then, the Caffeine project would [...]

  2. [...] Web Pro News, “Matt Cutts Explains Caffeine Update,” Web Pro News, August 11, 2009; Matt Cutts, “Expect Caffeine after the holidays,” Matt Cutts Blog, November 10, 2009 [...]

  3. [...] under the hood: we’re rewriting the foundation of some of our infrastructure.” Cutts told WebProNews about Caffeine in the following [...]

  4. [...] This Article: This article was provided via WPN Videos – Balancing Blogs And Twitter on August 11th, [...]

  5. [...] primarily under the hood: we’re rewriting the foundation of some of our infrastructure." Cutts told WebProNews about Caffeine in the following [...]

  6. Why do we need Caffeine? Is Google afraid of Bing?

  7. I have visited Caffeine and don’t find the results any different really from the normal Google – am I missing something?

  8. I have visited Caffeine and don’t find the results any different really from the normal Google – am I missing something?

  9. robert says:

    Google disappointed me many times. I realize site optimization and after a few months you are on the second or third page. I don’t understand Google works.

  10. [...] the hood: we’re rewriting the &#102&#111&#117ndation of some of our infrastructure.” Cutts told WebProNews ab&#111&#117&#116 Caffeine in the following [...]

  11. Google is the best and will be the best in future, it doesn’t matter whether google or caffeine.

  12. [...] primarily under the hood: we’re rewriting the foundation of some of our infrastructure." Cutts told WebProNews about Caffeine in the following [...]

  13. AutoTweet says:

    “hopefully, not be a big difference” What a hoot! Everytime google sneezes, we catch a cold . They already have more money than God.

  14. [...] I thought I’d share something interesting that I discovered today.   I have a website called ilovenoni.net that I promote my superfruit products on.  A new program was launched called n3 and I tweeted about it on my twitter page @wahm.  A few days later I’m doing keyword research and guess what shows up at the top, my tweet!  Sweet. I also watch a video on WebProNews about how Social Media is starting to pop up in the search engines.  Could this have anything to do with Googles new Caffieine update. [...]

  15. [...] Regardless of all of the new changes which the Google Caffeine update will introduce, Google has made it clear that this change is only the beginning of their improvements to the Google infrastructure. “This build’s a very powerful foundation for any changes we want to do in indexing. It gives you a lot more flexibility and power…” – Matt Cutts in an interview with Web Pro News [...]

  16. Once again, Matt Cutts uses a lot of words to say very little.

  17. [...] sua pesquisa web na íntegra. O líder da equipa Google Webspam, Matt Cutts, fez inclusivamente uma comparação da actualização do Caffeine ao famoso “Big Daddy Update” de [...]

  18. Matts, thanks for sharing the information. Hope that, Caffeine will create a good Impact

  19. Michael says:

    I am wondering how this affect countries such as Australia. Of course here we have Google Australia and the search is generally relegated to Australian sites. Will Caffine be confined to US operation and sites or will it spread throughout other countries as well?

  20. [...] August 11, 2009: I did a video interview about the Caffeine update with Mike McDonald. The Caffeine info begins about 1:15 into the video. You can also enjoy seeing [...]

  21. [...] will very little change? What’s the thesis behind the update, and what can you do to prepare? WebProNews sat down with Google’s Matt Cutts to answer these questions and more: the video is embedded [...]

  22. [...] August 11, 2009: I did a video interview about the Caffeine update with Mike McDonald. The Caffeine info begins about 1:15 into the video. You can also enjoy seeing [...]

  23. [...] de website webpronews.com legt Matt Cutts in een interview uit wat er precies zo nieuw is aan Caffeine. De eerste minuut van [...]

  24. [...] will very little change? What’s the thesis behind the update, and what can you do to prepare? WebProNews sat down with Google’s Matt Cutts to answer these questions and more: the video is embedded [...]

  25. [...] will very little change? What’s the thesis behind the update, and what can you do to prepare? WebProNews sat down with Google’s Matt Cutts to answer these questions and more: the video is embedded [...]

  26. [...] will very little change? What’s the thesis behind the update, and what can you do to prepare? WebProNews sat down with Google’s Matt Cutts to answer these questions and more: the video is embedded [...]

  27. [...] 2005, where consisted in changing the way that Google crawls and indexes websites” – excerpt from WebProNews. There are many opinions who wroted as the first time Google isn`t incorporate some changes into [...]

  28. I think the new modification engine has been applied today. It’s an extraordinary change and I feel it’s rather mess up. The result is quiet different. One of my keyword disappears from the SERP. Peculiarly, my foreign backlink site appear in front pages.

  29. [...] The people at WebProNews sat down with Matt Cutts from Google to examine the issue. You can watch the video at WebProNews. [...]

  30. [...] or will very little change? What’s the thesis behind the update, and what can you do to prepare? WebProNews sat down with Google’s Matt Cutts to answer these questions and more: the video is embedded below. [...]

  31. [...] will very little change? What’s the thesis behind the update, and what can you do to prepare? WebProNews sat down with Google’s Matt Cutts to answer these questions and more: the video is embedded below. [...]

  32. [...] will very little change? What’s the thesis behind the update, and what can you do to prepare? WebProNews sat down with Google’s Matt Cutts to answer these questions and more: the video is embedded below. [...]

  33. Personally I do find a big changes for some search results but I guess it depends on what you are searching for but I bet some webmasters and bloggers will be hit hard.

  34. [...] will very little change? What’s the thesis behind the update, and what can you do to prepare? WebProNews sat down with Google’s Matt Cutts to answer these questions and more: the video is embedded below. [...]

  35. [...] will very little change? What’s the thesis behind the update, and what can you do to prepare? WebProNews sat down with Google’s Matt Cutts to answer these questions and more: the video is embedded [...]

  36. [...] will very little change? What’s the thesis behind the update, and what can you do to prepare? WebProNews sat down with Google’s Matt Cutts to answer these questions and more: the video is embedded [...]

  37. [...] will very little change? What’s the thesis behind the update, and what can you do to prepare? WebProNews sat down with Google’s Matt Cutts to answer these questions and more: the video is embedded [...]

  38. [...] as razões e alterações previstas nesta nova versão, e como preparar-se para elas? Os colegas do WebProNews sentaram-se com o engenheiro Matt Cutts da Google, para algumas perguntas e respostas. Veja o [...]

  39. [...] a few day’s back. The head of Google’s Webspam team, Matt Cutts actually made a comparison of the Caffeine update to the infamous “Big Daddy Update” back in [...]

  40. [...] will very little change? What’s the thesis behind the update, and what can you do to prepare? WebProNews sat down with Google’s Matt Cutts to answer these questions and more: the video is embedded below. [...]

  41. [...] Search Engine Rankings submit_url = “http://yourdomain.com/yourpage.php”; // This is a WebProNews interview with Matt Cutts about Google Caffeine, an über major Google update that has meant a complete [...]

  42. Dannie says:

    I just realized I did not understand a word he said.

  43. Has the sandbox worked for anyone? Link is down at the moment. I want to try it with some of my customers relevant searches and see what happens.

  44. Glad to hear they are concerned about keeping the search results static.

  45. I think this will be a great update. I think now people who really want to see the efforts from their social marketing will be much more pleased.

  46. [...] mit dem Big Daddy Update im Jahr 2005“, sagt Matt Cutts im Interview mit WebProNews. Hier das gesamte Interview: Und was heißt das nun für Ihre Website? Matt Cuffs von Google meint, dass sich die [...]

  47. [...] more info about Caffeine update in Cutts blogpost here and also check out his video interview with Mike McDonald for [...]

  48. [...] Matt Cutts mentions in a video interview with Web Pro News that engineers were working hard to ensure that the user experience would remain largely the same, [...]

  49. [...] Videos posted Breaking News: Matt Cutts Explains Caffeine Update. Yes, yes, Cutts talks about the project called “Caffeine” that will re-write the [...]

  50. Speed has always been important to Google, so much so that its ingrained in the Google Philosophy – Ten things Google has found to be true
    #3 Fast is better than slow

    Website speed is also an element of the Google Adwords Quality Score.

    Great to see them leading by example.

  51. [...] There’s no question that Bing has been building buzz, and appears to be on the way to becoming much more successful than its predecessor, Live Search. Once Bing takes over Yahoo, that will be increased dramatically as well. As I wrote earlier, however, Bing better have some real real-time search functionality up its sleeve, at least in some capacity, as it appears that Google is headed more in that direction with its new Caffeine update. [...]

  52. Great interview.

    Matt’s comments about Caffeine helping Google to index more pages faster was very promising.

  53. Nacho says:

    They really look do alike now.

    Btw, great interview

  54. Mark says:

    Nice work getting Cutts to go deeper than what he released on his blog. He is saying all the right things.

    I think it’s going to be very interesting to see what power users find difference-wise, if anything.

    The movement towards faster indexing is exciting.

  55. [...] There’s no question that Bing has been building buzz, and appears to be on the way to becoming much more successful than its predecessor, Live Search. Once Bing takes over Yahoo, that will be increased dramatically as well. As I wrote earlier, however, Bing better have some real real-time search functionality up its sleeve, at least in some capacity, as it appears that Google is headed more in that direction with its new Caffeine update. [...]

  56. [...] Video: Breaking News, Matt Cutts Explains Caffeine Update, WebProNews [...]

  57. [...] There is a video interview available, where Matt Cutts, newly bald because he lost a bet, speaks about the caffeinated update. Link to video interview. [...]

  58. [...] August 11, 2009: I did a video interview about the Caffeine update with Mike McDonald. The Caffeine info begins about 1:15 into the video. You can also enjoy seeing [...]

  59. [...] at least in some capacity, as it appears that Google is headed more in that direction with its new Caffeine update. Filed under: WebProNews, internet news, web news Tags: internet news, live news, online [...]

  60. [...] at least in some capacity, as it appears that Google is headed more in that direction with its new Caffeine update. Tags: google news, msn news, Web News, Web pro news, yahoo news, Zdnet [...]

  61. [...] Den intresserade läser: Matt Cutts om Caffeine, Google webmaster central blog, Searchengineland, IDG, Ny teknik, Videointervju med Matt Cutts. [...]

  62. [...] There’s no question that Bing has been building buzz, and appears to be on the way to becoming much more successful than its predecessor, Live Search. Once Bing takes over Yahoo, that will be increased dramatically as well. As I wrote earlier, however, Bing better have some real real-time search functionality up its sleeve, at least in some capacity, as it appears that Google is headed more in that direction with its new Caffeine update. [...]

  63. [...] Videos posted Breaking News: Matt Cutts Explains Caffeine Update. Yes, yes, Cutts talks about the project called “Caffeine” that will re-write the [...]

  64. [...] Videos posted Breaking News: Matt Cutts Explains Caffeine Update. Yes, yes, Cutts talks about the project called “Caffeine” that will re-write the [...]

  65. [...] spokesperson Matt Cutts legt uit dat de Google Caffeine wijzigingen “onder de motorkap” gebeuren. Aan Google’s [...]

  66. [...] Videos posted Breaking News: Matt Cutts Explains Caffeine Update. Yes, yes, Cutts talks about the project called “Caffeine” that will re-write the [...]

  67. [...] @alexasigno: A bald @mattcutts and Google Caffeine update http://bit.ly/QNyE2 #seo #mattcutts Written by Doug Platts in: Twitter | Tags: fresh, [...]

  68. [...] est sur le site Web Pro News. var addthis_pub = ”; var addthis_language = ‘en’;var addthis_options = ‘email, favorites, digg, [...]

  69. [...] Videos posted Breaking News: Matt Cutts Explains Caffeine Update. Yes, yes, Cutts talks about the project called “Caffeine” that will re-write the [...]

  70. [...] Videos posted Breaking News: Matt Cutts Explains Caffeine Update. Yes, yes, Cutts talks about the project called “Caffeine” that will re-write the [...]

  71. [...] Videos posted Breaking News: Matt Cutts Explains Caffeine Update. Yes, yes, Cutts talks about the project called “Caffeine” that will re-write the [...]

  72. [...] Engineer Matt Cutts berichtet in einem Interview (ab Minute 01:15), dass Caffeine für Google eine flexiblere Infrastruktur biete, um in Zukunft mit [...]

  73. [...] Videos posted Breaking News: Matt Cutts Explains Caffeine Update. Yes, yes, Cutts talks about the project called “Caffeine” that will re-write the [...]

  74. [...] can be can be found here: http://www2.sandbox.google.com/ There’s a video interview about it here: http://videos.webpronews.com/2009/08…ffeine-update/ (The information about Caffeine starts at 1:15 into the [...]

  75. Great interview. It’s always nice to get more information about Google updates.

  76. Sameeha says:

    I read that post, some information are there, but not too much.

  77. [...] August 11, 2009: I did a video interview about the Caffeine update with Mike McDonald. The Caffeine info begins about 1:15 into the video. You can also enjoy seeing [...]

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