As a result of the trying economy, online business optimization firm Omniture has noticed several trends in its clients’ online efforts. As Chris Zaharias of Omniture explains, their customers have recently become much more concerned with optimizing their paid search campaigns.

Specifically, customers are examining pre and post click data and making cuts when necessary. In addition, customers are trying to understand where their actual point of value is, whether it is online or offline. After they find that value, they can maximize their efforts in that particular area.

To better accommodate these trends, Zaharias suggests that businesses customize their online marketing strategies to benefit their business as a whole. Typically, businesses use  the same online tactics that everyone else uses, but those tactics are not very efficient during these economic times.

If businesses will produce new strategies that tie both online and offline efforts together, Zaharias says their businesses will likely grow.

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