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Is SEO Dead?

Posted on: August 26th, 2009 | 26 Comments

The stability in the future of search has recently been put into question due to the impact of social media on search. Since people are doing more and more searches on social sites such as Facebook and Twitter, does it mean that social media will eventually replace search engines?

Both Twitter and Facebook have launched real-time search engines within their service offerings, and the major search engines are still struggling to enter the real-time search arena. Heather Dougherty, the Research Director at Hitwise, said:

“I think this [social media] will become integrated as part of search but certainly not circumvent search entirely.”

Based upon this information, it is however fair to say that social media has changed SEO permanently. According to Hitwise data, the number of visits to social networking sites exceeds the number of visits to email sites. As a result, Dougherty suggests that marketers increase their efforts with social media in order to reach their customers better.

How have your SEO efforts changed as a result of social media? What role do you see social media playing in the future of search?

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26 Comments on “Is SEO Dead?”

  1. It’s not dead. I am running a site for Online Shopping in UK, Europe with Price Comparison, Reviews and Ratings of products. SEO works for me.

  2. Amazing says:

    The beauty of Search Engine Optimization is that it requires both effort, expertise and a great deal of interest and curiosity
    SEO will not die and wither away – it just changes focus
    New tools and new strategies are used and tried all the time
    Welcome to life and the life of the worldwide web

  3. I am a single mom and lost my job about 3 months ago due to a layoff. I was scrambling to find work and came across online paid surveys. I thought why not try it well to my suprise I made almost $2000 dollars last month doing surveys from home and I didnt have to spend a dime up front.

    This has saved my house from foreclosure and I wanted to share this story so that others with the same plight might do the same thing.You can work from home and make a living it does take a while to get up to $2000 a month. I made about $500 my first month and this is month 3.

    This is a legitimate paid survey opportunity with no upfront money needed.I have detailed exactly how I did this on my webpage here http://www.surveymoney.x10hosting.com you may have to copy and paste that but check it out I detail exactly how to this for free.

  4. Dara Quinn says:

    Perhaps very small businesses will use the facebook platform to advertise, but Twitter ? Please …. these ‘executives’ are clueless …

  5. Brian says:

    I think sarımsak hasn’t noticed that webpronews has started nofollowing the comment links.

    SEO is nowhere near being dead so I think it’s a tad premature to ask that question. Heather is cute though :)

    • That's life says:

      Pity about the nofollow tag though. I Just checked, they went sitewide with it, with old entries as well.

      That was a lot of time and work for a lot of us, and they just sliced the only benefit many of us got. Some of my comments took 30 mins or so to prepare properly, even though the site is way off topic to mine, I enjoyed writing and making comments, because you then convince yourself it was real work. Now it offers no return for effort :( so just a leisure activity.

      It was fun though, but now it’s time to get back to work.

  6. Charles says:

    Utter tosh.

    twitter and facebook are simply glorified chat sites.

    They offer no insight into searching whatsoever.

    The woman on the Video does not know what she is talking about.

    If you want to use twitter to find information be my guest. Guaranteed you wont find what you are looking for. Mind you thats what Media people want anyway. They want you to find what has been paid for the most rather than what is most relevant.

  7. God bless SEO & all who sail in her!

    Social networking is social networking, and SEO is SEO. They impact on each other but are separate subjects

  8. Social Media is a powerful tool for the people to get connected. It can never replace SEO

  9. Pommy says:

    I share the comments expressed by Grace Core, Social media marketing is an ADD ON to SEO, it does not, nor with it ever replace SEO.

  10. I think facebook and twitter are going to take over searching but SEO is still a powerful force.

  11. We use both and are watching the trends for our search results on http:/www.vipgiftsandbaskets.com – social media most certainly is up there right now – but how long will it really last. I believe that they are both equally important right now – to stay on top we feel we need to ride the wave of whatever new trend / fad comes along.

  12. Mark Crisp says:

    Well, personally, I do not bother muh with S.M. sites. I do tweet a little but I do not have the time for Facebook and others.

  13. DLM MakWin says:

    Social Media has changed the SEO permanently!
    Not quite, but it certainly is.

  14. Personally, I find social websites totally boring and feel that they are a craze – a bit like ‘Big Brother’. As most of the posts are benal, I am sticking to SEO.

  15. I learned a lot here, thank you

  16. very impressive post comments here

  17. seo says:

    Great commentary. Lucky. I never win anything either. How did the video turn out?

  18. Grace Core says:

    Social media for the most part is still a peer to peer following area. Large SEO projects still must focus on organic areas such as Google, Yahoo and Bing. Google still holds market share and that will remain a constant for companies looking to gain ground with organic traffic.

    Social media includes a very “viral” area of marketing, Google itself is the choice of end users. Social media marketing is an add on to SEO

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