Matt Cutts Explains Caffeine Update (7:42)

Posted on by Abby Johnson |

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Google announced yesterday that it has been working on a project called “Caffeine” that will re-write the architecture for Google’s Web search. As Matt Cutts shares exclusively with WebProNews, Caffeine is comparable to the “Big Daddy Update” back in 2005, which consisted of changes to the way Google crawls and indexes websites.

How much of an impact will Caffeine have on results? Matt says there will, hopefully, not be a big difference. Google will integrate Caffeine slowly and take user feedback into consideration.

Matt says, “If we push forward as fast as we can, double down on innovation and try to do the best that we can, [and] do the right thing for users, everything else will work out.”

This infrastructure modification will lay the foundation for future indexing changes and will also allow for the expansion of website speed and size. Incidentally, it could even provide a stronger architecture for potential real-time and semantic efforts.

If you would like to try Caffeine, you can check it out at:

Stay tuned to WebProNews as we continue to bring you exclusive coverage from SES San Jose 2009.

Posted in: Crawlability, Development, Google Interviews, Matt Cutts, News and Events, Search Engines, SEO, SES San Jose 2009, Web Design
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