Loading ...Google announced yesterday that it has been working on a project called “Caffeine” that will re-write the architecture for Google’s Web search. As Matt Cutts shares exclusively with WebProNews, Caffeine is comparable to the “Big Daddy Update” back in 2005, which consisted of changes to the way Google crawls and indexes websites.
How much of an impact will Caffeine have on results? Matt says there will, hopefully, not be a big difference. Google will integrate Caffeine slowly and take user feedback into consideration.
Matt says, “If we push forward as fast as we can, double down on innovation and try to do the best that we can, [and] do the right thing for users, everything else will work out.”
This infrastructure modification will lay the foundation for future indexing changes and will also allow for the expansion of website speed and size. Incidentally, it could even provide a stronger architecture for potential real-time and semantic efforts.
If you would like to try Caffeine, you can check it out at: http://www2.sandbox.google.com.
Stay tuned to WebProNews as we continue to bring you exclusive coverage from SES San Jose 2009.
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I read that post, some information are there, but not too much.
Great interview. It’s always nice to get more information about Google updates.
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Nice work getting Cutts to go deeper than what he released on his blog. He is saying all the right things.
I think it’s going to be very interesting to see what power users find difference-wise, if anything.
The movement towards faster indexing is exciting.
They really look do alike now.
Btw, great interview
Great interview.
Matt’s comments about Caffeine helping Google to index more pages faster was very promising.
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Speed has always been important to Google, so much so that its ingrained in the Google Philosophy – Ten things Google has found to be true
#3 Fast is better than slow
Website speed is also an element of the Google Adwords Quality Score.
Great to see them leading by example.
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I think this will be a great update. I think now people who really want to see the efforts from their social marketing will be much more pleased.
Glad to hear they are concerned about keeping the search results static.
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Has the sandbox worked for anyone? Link is down at the moment. I want to try it with some of my customers relevant searches and see what happens.
I just realized I did not understand a word he said.
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Personally I do find a big changes for some search results but I guess it depends on what you are searching for but I bet some webmasters and bloggers will be hit hard.
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I think the new modification engine has been applied today. It’s an extraordinary change and I feel it’s rather mess up. The result is quiet different. One of my keyword disappears from the SERP. Peculiarly, my foreign backlink site appear in front pages.
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I am wondering how this affect countries such as Australia. Of course here we have Google Australia and the search is generally relegated to Australian sites. Will Caffine be confined to US operation and sites or will it spread throughout other countries as well?
That’s really thikinng of the highest order
Matts, thanks for sharing the information. Hope that, Caffeine will create a good Impact
Google has made more changes since Bing came out then they have since they started. I noticed any time Bing comes out with a change Google counters it with major changes to try and over take the news.
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Once again, Matt Cutts uses a lot of words to say very little.
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“hopefully, not be a big difference” What a hoot! Everytime google sneezes, we catch a cold . They already have more money than God.
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Google is the best and will be the best in future, it doesn’t matter whether google or caffeine.
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Google disappointed me many times. I realize site optimization and after a few months you are on the second or third page. I don’t understand Google works.
I have visited Caffeine and don’t find the results any different really from the normal Google – am I missing something?
I have visited Caffeine and don’t find the results any different really from the normal Google – am I missing something?
Why do we need Caffeine? Is Google afraid of Bing?
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All of the hoopla and it Matt was right, there wasn’t a noticable difference. I’ve seen some pages get indexed pretty quick. Big sites still rule the serps.
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thank you very much its a very good post.
I like it
Well, Caffeine is rolling out and we are all seeing the changes now
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This is getting pretty crazy, it’s been so long since they started working on putting in Caffeine live, and now I’m seeing Google dancing with my keywords and phrases in SERPs. It’s really bugging me out being that I go to page one in SERPs, and sure indexing is much faster now, but when Google starts to dance, and than takes me down from where I want. I used to be able to take over 600k and more results get to spot one and now I can’t even take over 8k results pages with much lower content quality from competition.
I really don’t know what I can do now, I just hope that things will come back to normal. And right now Matt says that if you have a good site architecture, you should be fine, well that is me, and I am getting hit hard, and losing traffic, long-tails, and everything is still worse than it was, although like I said indexing is much faster, and as soon as I took over some big positions it looks like backlinks finally started coming in, it was odd because it was almost instantaneous.
So what now? Where do we stand now? There have been no recent updates from G, and I just don’t know if it’s worth it any more, all this work is now almost lost. Please Matt give us an update. It’s been too long.
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Caffeine doesn’t really sound like a good name for this sort of thing lol
yeh im already seeing some weird search rsults good and bad it looks like clients andsite owners have to seriously consider putting their name in as many “good” places as possible just more than a blog and a site
Well, now its’s here, along with ‘MAYDAY’, Wonderwheel, etc. does anyone think it is better??
It certainly returns a lot worse and more useless links for rainwater havesting sites.
I thought it was a great post!
“http://www.yoursite.com/articles.php?/content-manage”
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Looks like i need to know way more about the new algorithm, in any case nice post
This is huge and saying it is a change of the indexing or crawling system is underplaying the significance. Mr. Cutts is fairly open in regard to the fact that this is a big big change that the ramifications of will take a while to be understood.
Thanks what a great post
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I thought it was a great post!
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Always a worry when big changes take place in rankings.
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Really didn’t see much of a difference at all for our main serps. Ditto for long tail searchs.
Thanks for a great blog
I am continually invstigating online for posts that can benefit me. Thanks!
Caffeine Update is very fail
I love this guy. Another excellent interview
Very nice article. I hope google comes with new ideas that can help more business like my roofing in Las Vegas. I advertise it a lot by the use of google.
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Saying it is a change of the indexing or crawling system is underplaying the significance. He is fairly open in regard to the fact that this is a big big change that the ramifications of will take a while to be understood.
Interesting looking back at this article now, a few years later and seeing that the rollout that was so widely discussed and feared amongst SEO experts didn’t have the impact that everyone was predicting. At least not for us as experts in the field having done the right thing by our clients and building sustainable links and building quality content on the net.
Thankfully the way seo works now has not changed much since caffeine. Everyone was worried that it would change the way people search
Thats put some minds to rest I bet. Hopefully it will stop Bad Links. Use google alot to advertise are Septic tank emptying.