Loading ...How well do you know your audience? Many advertisers think they know their audience well, but unfortunately, some do not utilize all the resources that would help them know their audience even better.
Avinash Kaushik, Analytics Evangelist with Google, explains how tools such as Google Ad Planner and Google Insights for Search provide data that help advertisers truly understand the demographics of their audience. These tools essentially allow users to build a target audience profile based on actual data and analytics.
Avinash says, “The reality is, you can focus by using data.”
He went on to say that he has found that many advertisers only have opinions on their audience but neglect to run experiments and tests to validate their views. Although experiments and tests take time, they save advertisers from targeting the wrong audience.
Is your advertising campaign working? Can you prove your target audience with data? If not, you may need to re-evaluate and make sure you truly know who you are targeting.
That was a great video, I wish I could have Avinash look over my analytics sometime.
We are busy working on our seo and analytics for our new special occasions gift baskets http://www.vipgiftsandbaskets and found your insight and suggestions very informative. Thanks – Your video was very interesting.
Good one for the advertisers to know about their audience
This is great information. It’s a great starting place for anyone thinking about setting up PPC ads.
Thanks Avinash Kaushnik and Mike McDonald.
This is amazing info! I am going to use these methods for our next ppc campaigns. Thanks for the vidoe!
Great information on using and leveraging the data that is already there in your analytitcs. Without knowing how to use GA, you don’t know the full potential of your website. thank you!
Well, first of all the video is great and the information is useful;
Second of all – the guys is nice. smart and fun!)
I like when one can get to the plot so easily!
I have to care about my site too this way)
Psychology is really the thing that matters nowadays
Thank you one more time for such useful information