It is difficult to know which tools to use for your website since there are so many options to choose from. Aaron Wall, the well-known author of SEOBook, explains his favorite tools in this video, which just might make your selection easier.
First of all, Aaron recommends Google’s Search-based Keyword Tool. This tool allows users to find keywords organized by categories. It also displays the competition for a keyword, its suggested bid, and more.
Competitive research tools have become increasingly popular over the last year. They give users an insight into what their competitors are doing and provide an opportunity for them to capitalize. Aaron recommends the following competitive research tools:
Lastly, Aaron humbly explains his own SEO Toolbar. The toolbar does a number of things, but in summary, it lets users select keyword tools, gives data on the number of links to a site, tells the amount of traffic coming into the site, estimates the value of the traffic, provides competitive research tools, and is easily exportable.