Embracing Real-Time Marketing (4:56)

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Real-time search is on everyone’s mind these days. Celebrities and large companies alike have jumped on the bandwagon and are just as passionate about sites like Twitter as anyone else is. When Twitter went down recently, this passion was demonstrated in the way users reacted.

People realize how useful real-time information is. What about the concept of real-time marketing and what does it mean exactly? According to Lee Odden of TopRank Online Marketing, real-time marketing is actually search itself and contextual ads that show up.

He goes on to say that what is emerging from real-time marketing is the idea of using a social graph to look at relationships, and then using that information to reach consumers through advertising. Since there are privacy issues associated with the social graph, marketers have to be careful with their behavioral targeting.

As an advertiser, what has been your experience with this relatively new concept? On the marketing side, how does the consumer react?

Posted in: Advertising and Marketing, Lee Odden, Real-Time Search, SES San Jose 2009, Social Media
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6 Responses to Embracing Real-Time Marketing

  1. Pingback: Embracing Real-Time Marketing

  2. I am doing a research on viral marketing for my master. The purpose of this study is to analyze three successful viral videos. If you want to participate, please click:

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  3. Real-Time Marketing, really a good one

  4. Egzersiz says:

    This topic is actually quite difficult,
    Continuous innovation is constantly entering new things to our life,
    Need to follow them strictly for the Real-Time Marketing

  5. Man I love this post and it was so informational and I am gonna save it. I Have to say the Superb analysis you have done is trully remarkable.No one goes that extra mile these days? Bravo. Just one more suggestion you shouldinstall a Translator for your Worldwide Readers .

  6. tatil says:

    As an advertiser, what has been your experience with this relatively new concept? On the marketing side, how does the consumer react?

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