Loading ...To get the most out of the images on your site, you have to optimize them. According to R.J. Pittman of Google, good image optimization starts with having the best quality of images that you can have. The next step is to have an expressive title as well as rich descriptive content that explain the image.
Webmasters also have the opportunity to provide topic tags, which are keywords that a searcher might use in a query. As Pittman tells special guest WPN correspondent Eric Enge, the more information that the user provides for the image, the better Google can index and surface the image.
Google is even developing RDFa tag structure, which would allow it to work off of a new language vocabulary that users could embed into their Web pages. The html structure would provide a means for search engines to identify various features of the image and thus provide more accurate image results.
Despite all the additional exposure images could bring to websites, Google is not seeing images being utilized as well as they could be. Pittman encourages webmasters to embrace images since they improve understanding and, ultimately, click-through rate (CTR) once they are indexed by the search engines.
Are you embracing the use of images?
Very helpful. I have a home improvement site http://www.ezhangdoor.com and images are a big part of what makes it work. Thanks for the tips.
yes pitcures is going to be a big part of my glass countertop site http://www.glasscountertops.net/ people love to look at a product before they buy
Very interesting. I hope that Google will start to value image-based sites much more in future. The trouble is that for SEO purposes text is far more likely to help your search engine rankings at the moment.
I will do that ob my site http://www.hardcorewebcams.biz .Thank you !
Lots of You should be doing this, you might want to do more of this, but not a lot of How to do this.
Excellent Video and we have found this to be true. Both our website and blog have lots of images of our signal flags. In Google Analytics we can see that a lot of customers have come to our website through images.
We find for our products, images are required, and higher quality images are extremely helpful to our customers as they look for the right part for their rc helicopter, plane or truck.. our site htt://www.rcandme.com will even have images and video on our new blog.
I use osCommerce for my store, http://www.iwantgreatbuys.com, and all images have titles. A number of clicks come from Google’s image search.
People love to look at pictures/images just like video. They are more exciting than plain old text. If done right the use of images can be a powerful new resource for branding and seo.
We believe in helping our customers find the right part for their RC helicopter, plane or truck with the use of high quality images. There is no amount of words that would replace the picture needed for comparison.
Our web site http://www.rcandme.com even uses pictures and videos in our new blog to paint a better picture. so far our customers have shown appreciation for our efforts.
Very confirming and detailed information regarding the importance and use of images on web site pages. We are moving toward video and more application shots of our products on our website at http://www.deskspaceanyplace.com
Many Thanks
Jon
Interesting, but as a photographer and video producer I’ve been banging the drum for visual content for years, glad Google’s sharing my view, but this talk of tags for images – is this something other than alt tags? http://www.alan-howarth.com if you know please let me know.
Very interesting. I have an e-shop selling blinds at http://www.directorderblinds.co.uk , we have implemented quite a lot of flash and video and it is good to hear that Google are noticing more and more of the rich content. Thank you.
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great video great content and we use on our site http://www.twmg.com.au
great video http://www.twmg.com.au
One of my online ventures (http://aumsymbol.com) gets 1300+/month off of the image searches. I’ve been working on duplicating my own success, but I still haven’t mastered it. This video talked about topic tags. Alt tags? Image title tags? What exactly is it referring to? I checked for an actual HTML topic tag, but I couldn’t find one myself.
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Just the kind of information I was looking for http://salesman.myevolv.biz/index.asp with our content is a plus!!!! Thanks
Hey, working with images, can be a lot more fun and exciting than boring text, and every image is unique!
Very informative video!
We run a very success site on holidays to Africa and no amount of words, no matter how well written or expressive, would possibly replace the pictures to show potential clients the hotel they will be spending their vacation in as well as local attractions.
Our web site http://www.tomasiholidaysafrica.com intends to move to the next level and embrace video content to enhance the quality of our clients interaction with our products.
Gee that was really interesting and helpful. I am just about to redevelop my site so useful to get this info now.
Thanks
Vicki
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I wonder, if there is any information, how Google deals with different image types. I mean not only jpg, gif and so on, but for example images embedded to virtual tours.
I’m developing site http://www.tourism360.net and currently, when I post new entry to my site, I assume, that in addition to pictures, there has to be lots of text information, in order to have reasonable interest from search engine. Although the panoramic pictures I use, often have links to other websites, so the picture is like web page itsself. It would be nice if SE would not count these kind of images on same levels as any other picture. Or am I expecting too much? Any other opinion?
Another item to add to our to do list for web optimisation of http://www.bridemalta.com
Thanks for the valuable information, much appreciated.
Thanks, I found this video to be very insightful!!!
My website, http://www.simplycookware.com contains multiple product images which help drive traffic to specific pages.
Saw your website, and the images certainly are a good way to drive traffic to your pages.
Beside images I found a great way to sumit my websites to multiple directories with one click, and also another great tool is the article submitter in which you also can submit to hundreds of article sites in seconds with just one click
at http://directorysubmitter.imwishlist.com/
This is really great information. It really is.
But I’m not sure how I could use this on my website. My website is about..well…building websites. I can do screen-shots and all, but how do you use images when talking about backlinks? Or alt tags?
If anyone has any suggestions, let me know.
This was interesting….I just wonder if the images from sites like Etsy get picked up or overlooked? I have tried figuring out all the SEO and Google Analytics stuff till I am blue in the face….I hope my photos in my shop at http://BeadedIndulgences.etsy.com are being viewed because I can’t figure out all that other stuff.
I use my store, http://www.inesun.com, ineSun.com,online Security CCTV Digital Electronics Marketplace,Security CCTV Solution,Wholesale Security CCTV Electronics,Wholesale Digital Electronics,Security CCTV Suppliers,Digital Electronic Suppliers and all images have titles. A number of clicks come from Google’s image search
Very informative video. I’ve seen the image indexing increase over the past little while, and I believe that they will gain more popularity as far as search goes. Great stuff!
You just gotta keep ahead of the game, I guess. Having said that, I have been using quite good images and videos on my own site:
http://solar.how-to-digitals.com and they work pretty well with the rankings, compared to those sites that have only text.
I have been trying to find different ways to improve and change up my photos and images….perfect timing on this one! Thank you for this…time to try it out and see if it makes a difference in my shop http://BeadedIndulgences.etsy.com
Thanks again….
Interesting article. Didnt know about the value of images. Thanks.
More about RDFa can be found here:
http://www.youtube.com/watch?v=ldl0m-5zLz4
More about the Semantic Web can be found here:
http://www.youtube.com/watch?v=OGg8A2zfWKg
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How do you suggest one optimises general images relating to a service?
Such as http://www.salescoaching.co.za
nice work keep it up
Thanks for the tip for image optimzation!
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Thanks for the tip for image optimzation!
Great VDO!!
I have always included text descriptions of images on sites I have produced for clients and you only have to look at the results from Google Analytics to see how often a site is found from them. http://www.repdomproperties.com is a good example of how well this works
Informative interview. I’ve added tags to my 3000+pics of cd covers on http://www.cdlists.co.uk but they are not appearing in Google’s index. I do have a transparent image layer over them though, so I assume that’s getting in the way? The idea of site mapping them may be the answers. Thanks
I don’t see many arcade sites paying too much attention to their game images, perhaps this is an area in which I can get an advantage of some of the bigger guys out there.
My Name is Carl Armes and our website is http://www.arro-signs.co.uk. NO NO NO don’t tell everyone this trick, I’ve been using it for years and I don’t want anyone else to know about it. I have been surprised at the lack of image optimization from the competition and I would prefer it to stay that way.
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This is a really big help. Picture tagging has alwasy been somewhat of a mystery.
besides using the ALT” “. I am hoping to get my readers at:
http://www.online-sales-secrets.com to use more pictures but make sure they do it correctly
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Very enlightening.
I find that I use image search more than text search when looking for a particular product, so I can appreciate how important it is.
This will really help me. I am running a site for Online Shopping in UK, Europe with Price Comparison, Reviews and Ratings of products.
***I GIVE THIS VIDEO and ARTICLE 5 STARS***
As a Website Designer, I know first hand how important
it is to have a professional looking photographs displayed
on a website. Not only are pictures used as a visual part
of displaying and marketing a website, but images are NOW being
displayed more and more in search engine results which can greatly
improve a website’s traffic from search engines. This is great news
for all website owners! Thank you so much for posting this! =)
Sincerely yours,
Tonya
“I am a Certified eBay Stores
and Website Designer specializing
in Custom Designs and Internet Marketing.”
These videos are becoming the life blood of the internet. Images always beat out text, except for SEO purposes. Video and pic make it fun to ‘surf’ and browse rather than just ‘read’ all day long.s are becoming the life of th etintern
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Yeah, thanks man!
People love to look at pictures/images just like video. They are more exciting than plain old text. If done right the use of images can be a powerful new resource for branding and seo.
I really enjoyed flicking through this. I think I will have a go through your other post’s!
awsomepostcanyouaddmore? thanx
Love this write up. Keep on sharing. I’m a follower.
WOW Great Blog, didnt think I could ever get that much info from a blog, Nice Job.
Despite all the additional exposure images could bring to websites, Google is not seeing images being utilized as well as they could be. Pittman encourages webmasters to embrace images since they improve understanding and, ultimately, click-through rate (CTR) once they are indexed by the search engines.
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Being a psychologist myself, I appreciate your blog post. Thanks.
You made some decent points there. I did a search on the subject matter and found most people will approve with your blog.
I found this video extremely helpful for my understanding of the use of images in the overall formulation of my web marketing strategy.
google is a super search engine
no one can doubt that
hope google can give us new ideas!