iEntry 10th Anniversary
RSS
Feedback
RSS
Bookmark
Twitter
Facebook
Digg
Stumble
Del.icio.us
Reddit
Furl
Google
Yahoo!
A recent report from the Newspaper Association of America and Nielsen Online reveals that one-third of all Internet traffic is going to newspaper websites. Does that data surprise you considering the current struggles of the newspaper industry? Maybe traditional media finally understands what works online.
For offline publishers, one of the biggest online problem areas is headlines. As Marshall Simmonds of The New York Times and Define Search Strategies points out, some journalists have been specifically educated to write captivating headlines. While those headlines appeal to audiences passing by newsstands and street corners, they do not achieve the same success on the Web.
The search engines are looking for titles that are very literal, brief, and specific. Simmonds said his consulting firm is trying to essentially “undo” an approximated 154-year-old system. To reverse that system, offline publishers must change the way they think about writing in order to reach their audience. In addition, traditional media must understand who their audience is and what they are looking for.
Although traditional media still has a lot of catching up to do, the aforementioned statistics do shed a ray of hope on the industry. Also, since offline publishers seem to be embracing social media rather quickly, maybe there is a future for traditional publishers online after all.
(5 votes, average: 4.00 out of 5)
Loading ...
***I GIVE THIS VIDEO and ARTICLE 5 STARS!***
I LOVE reading newspaper articles online!
There are so many benefits to reading articles online such as:
1) Many online newspapers let you leave comments about the articles
2) You can send many online articles that you like to Twitter, Facebook, etc
3) No print ink gets on your hands! =)
4) You are helping to protect the environment by not using paper
5) GOING GREEN is the NEW thing–so you will look so cool reading online! LOL!
Thank you so much for posting this.
This is very good information to know! =)
Sincerely yours,
Tonya
“I am a Certified eBay Stores
and Website Designer specializing
in Custom Designs and Internet Marketing.”
CEO and Founder of
http://www.TonyasDynamicDesigns.com
http://www.WheresYourBid.com
http://www.1-Dynamic-Design.com
Please follow me on Twitter, MySpace, and Facebook!
http://www.Twitter.com/eBayHomeBizHelp
http://www.Facebook.com/TonyasDynamicDesigns
http://www.MySpace.com/tonyas_dynamic_designs
That really surprises me that 1/3 of all traffic is going to Newspaper websites, I am going to have to call B.S. on that figure. 1/6 maybe, but 1/3 is way too high.
I like this idea. I am running a site for Online Shopping in UK, Europe with Price Comparison, Reviews and Ratings of products. I think it would be good for me.
Newspapers remind me of first grade students who fall in love with their sexy teacher and refuse to advance to the second grade. If the newspapers do not take that first step the world is going to pass them by and leave them in the junk yard.
Newspapers clearly need to mobilize and make their newspaper content available for mobile phones. One of the best to do this has been the Houston Chronicle on http://m.chron.com .
Lately there has been a lot of news about the traditional newspapers suffering because of the net.
Should they be?
I think not for with all the garbage out there it would be a breathe of fresh air if the newspapers and their writers learned how to use and make money form web services. I mean how many blogs do you see from the newspapers or their writers that try to bring readers into their fold.
They say they do not work for free but if their free blog acquires readers and they use the metering system to see interest could that not be converted into potential income.
I guess they rather sit back and complain instead of putting that same effort into something productive.
One only has to look at a majority or what is in blogs, tweets and other sites to realize that the web needs writers who can actually write.