Sometimes, it’s nice to have options. Things can get messy when you’re faced with hundreds, thousands, or millions of keywords, however, and WordStream has succeeded in introducing a solution in the area of keyword management.

Rob Adler, the president and CEO of WordStream, spoke to WebProNews while at SES San Jose 2009. He explained that WordStream – which can also help with keyword discovery – can take an array of keywords and organize them into tightly themed groupings of just 20 to 50 terms.

This allows WordStream clients to write more effective copy and perform better with Google or other search engines (Google, Yahoo, and Bing have all been taken into account in terms of integration). It also means that the solution is very scaleable.

As for the future, Adler doesn’t seem interested in chasing after the latest fad, but WordStream may try to apply the same sort of technology and approach to organic search or social media.

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