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In this clip, Jim Hedger takes the mic for WebProNews, and talks to Ross Dunn, CEO and Founder of Stepforth Web Marketing about how Google penalties can actually be good for your site.
Dunn is basically talking about the principle – “What hurts can make you stronger.” His point is that when you get a penalty in Google, it forces you to really pick apart your site and figure out what’s wrong. At that point, you can make it better (and perhaps better than ever).
Dunn talks about a specific example in which a client had an issue with a site. There was keyword stuffing going on, and it got penalized by Google. When they went back and cut back on the spam and cleaned it up, they got back in Google’s good graces. Dunn attributes this to the fact that the client had good content (better than competitors in fact), and Google likely recognized this fact when determining rankings after the keyword stuffing issue was addressed.
Dunn says being penalized by Google serves as a wake-up call to webmasters. He says you should get someone outside of the company to look at the site. You can consult with an SEO or a friend with some SEO experience, look for advice in forums, and/or get a site audit.
Dunn and Hedger go on to discuss how you know if your site has been penalized from Google or your rankings have simply dropped. They also discuss Google’s Caffeine update and what this could mean for SEOs. Watch the video to find out what they think about the matter.
(4 votes, average: 5.00 out of 5)
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[...] action on a site. This is a topic that Ross Dunn of Stepforth Web Marketing discussed in the latest WebProNews video. He makes a pretty good [...]
Thanks for the information. I just hope this information stays current. It seems everytime I learn something new google is already making changes. Its hard to stay on top of this stuff.
***I GIVE THIS VIDEO and ARTICLE 5 STARS***
As a Website Designer and Internet Marketer, I know firsthand how
important it is to have a relevant amount of keywords displayed
on a website without stuffing a website with keywords which can lead
to lower search engine rankings and should be avoided at all costs.
Thank you so much for posting this! Very good information! =)
Sincerely yours,
Tonya
CEO and Founder of
http://www.TonyasDynamicDesigns.com
“I am a Certified eBay Stores and
Website Designer specializing in
Custom Designs, Website Audit/Reviews,
and Internet Marketing.”
very interesting. I am running a site for real time Online Shopping in UK, Europe with Price Comparison, Reviews and Ratings of products.
I am glad you found the interview helpful. Let me know if you ever need any more information on what to do in the case of a Google penalty! Cheers, Ross
Intresting stuff there any ideas when Google refreshes the Pageranks ?
It is for sure… Changing everyday
Susan
There is constantly a learning process in the ever-evolving life online.