WebProNews talked to ChoiceStream’s VP, Marketing and Communications, Lori Trahan at the Shop.org Summit in Las Vegas. They talked about the company’s new deal with Zappos.com, as well as the value of recommendations in e-commerce.

ChoiceStream and Zappos just announced a deal this week, in which ChoiceStream personalizes recommendations on the Zappos product detail page. So if someone’s looking at a particular item, ChoiceStream recommends complimentary items and alternative items – things that might be similar to the product a shopper’s viewing.

In addition, they personalize recommendations on the shopping cart page, and also on their beta homepage.

“In the short time we’ve worked with Zappos, we’ve learned a lot about their culture, their emphasis on customer service, and also just the customer experience in general, and I think personalization is not only a way for retailers to optimize their sales and conversions, but it’s also a way optimize the customer experience for shoppers,” says Trahan.

Keep in mind that Trahan isn’t only talking about Zappos. ChoiceStream’s technology is available to other retailers as well, and recommendations in general, can be a great way to upsell to customers.

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