The offline shopping experience is very social, especially for women. On the contrary, the online shopping experience up to this point has not been very social at all. To study this phenomenon further, the e-tailing group and Ripple6 surveyed 1,000 Web users to learn what was important to their online experiences.

The study revealed that consumers want the online shopping experience to include a social aspect as well. Fortunately, Ripple6 offers a solution to this need as George Moser explains. The company provides a social media platform that provides benefits for consumers, retailers, and even the manufacturers.

The Ripple6 platform makes the online shopping experience more than just a purchase process. It allows consumers to connect with other consumers, make friends, chat, write reviews, and more. After a purchase is made, it offers the buyer an option to connect with 20 other individuals who also purchased the product to share and compare their experiences. The platform also allows manufacturers to have conversations with consumers, which helps everyone in the long run.

Since social has long been a notable presence offline and is quickly becoming a mainstay online, it only makes sense that it should be incorporated into the online shopping experience as well.