Fixing Broken Landing Pages (2:32)

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Does your landing page seem to be broken? Although it looks great, maybe it isn’t producing many conversions. According to Tim Ash of SiteTuners, the best way to increase those conversions is to make sure the landing page is achieving its goals.

What if everything on the landing page appears to working properly, but it is still not bringing conversions? How do you know what’s broken? SiteTuners developed a tool called Attention Wizard to help users answer that very question.

The tool uses artificial intelligence algorithms to replicate visual human behavior. It then reveals a heatmap over the landing page to show the areas that visitors are drawn to.

Attention Wizard is currently free in private beta. Users can register to test the tool here.

Posted in: Landing Page Optimization, SEO, SES San Jose 2009, Tim Ash, Website Tips & Tools
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4 Responses to Fixing Broken Landing Pages

  1. This is another neat tool to try out, basics is you should be monitoring your landing page, doing split testing.

  2. Pingback: Attention Wizard » WebProNews Video – Search Engine Strategies, San Jose 2009

  3. It sounds like a very useful tool for SEO. We will try it on our Septic tank site and see what happens?

  4. Have several websites and this tool could really be helpful in identifying why some convert so much better than others. Thanks!

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