Image searches have grown tremendously over the past few years. According to Todd Schwartz of Bing, there are over 1 billion image searches each month. In addition, image search is the 2nd largest search vertical across all search engines.
As WPN special guest correspondent Eric Enge points out, images provide users with a more engaged and satisfied search experience. Taking that point one step further, Schwartz says, “It’s [image search] really solving kinda a fundamental need.”
As Bing continues to differentiate itself from the other search engines, one key area it is focusing on is images. Schwartz says Bing is trying to offer a richer image experience for users directly from the search results page by blending images into the results. Bing wants to give users the option of completing their tasks in image search.
Moving forward, Schwartz says Bing is working to make image search safer and will continue to innovate to enhance each user’s search experience.
Do you see the value in using image search?

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“images provide users with a more engaged and satisfied search experience”
Only if you’re searching for images in the first place. It’s still Google for me, I’m afraid – it just works.
Only if you’re searching for images in the first place. It’s still Google for me, I’m afraid – it just works.