Loading ...Did you ever wonder how SEO/SEM was done for a large company with multiple properties? Put your speculations to rest and meet David Roth, the Director of Search Marketing at Yahoo! His job is to organize and manage the marketing of the 15 different properties in the U.S. as well as the global SEO practices for the company.
One of the biggest parts of directing SEO/SEM for a company like Yahoo! is marketing the seasonal events. Consumers are just finishing up with the travel season and are preparing for upcoming events such as fantasy football and holiday shopping. Roth says Yahoo! must monitor these events closely.
SEO/SEM is a challenging business and one that marketers must stay on top of. Roth says that when he first came to Yahoo!, he saw the need to set up internal tools, processes, and goals and he advises other marketers to do the same with their businesses. Search marketing affects any goal a company has and should, therefore, be managed thoroughly and effectively.
I 100% agree with Roth on this. I bet David also went through a lot of roadblocks even when the company was a Search Engine itself. There are a whole bunch of things that get done a bit differently and I can imagine what you mean when you say “Search marketing affects any goal a company has and should, therefore, be managed thoroughly and effectively.”
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With 2 different website and 2 totally different approach methods for each one, we have found just how different and challenging the different platforms are on so many levels. Thanks for taking the time to share your insight and explain so many things that we who are not experts never really get to know. I hope with more reading and articles our newest site http://www.vipgiftsandbaskets.com will grow – We will be following your future posts and look forward to learning more as time goes on.
Great video, it was interesting to learn a little more about how internal SEM works at Yahoo!…much like many other companies!
Sorry, was I asleep? Probably by the end. I just didn’t hear anything I could use on this one. “How will BING.com impact the future of Yahoo!?” “Why does Yahoo! continue their paid inclusion fee when I can just setup a “my yahoo” page and get in for free?” “Or, does that not even matter anymore if you’re in with BING?” “When will I type in http://www.Yahoo.com and be forwarded to “BING.com” for search? This month? Next year?
Those are the questions I would’ve asked and what people want to know. Seems like a “scoop story” slipped by here….
thank you this video
This is getting a bit more subjective, but I much prefer the Zune Marketplace. The interface is colorful, has more flair, and some cool features like ‘Mixview’ that let you quickly see related albums, songs, or other users related to what you’re listening to. Clicking on one of those will center on that item, and another set of “neighbors” will come into view, allowing you to navigate around exploring by similar artists, songs, or users. Speaking of users, the Zune “Social” is also great fun, letting you find others with shared tastes and becoming friends with them. You then can listen to a playlist created based on an amalgamation of what all your friends are listening to, which is also enjoyable. Those concerned with privacy will be relieved to know you can prevent the public from seeing your personal listening habits if you so choose.
Great video, it was interesting to learn a little more about how internal SEM works at Yahoo!…much like many other companies!
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that get done a bit differently and I can imagine what you mean when you say “Search marketing affects any goal a company has and should, therefore, be managed thoroughly and effectively.”
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