Loading ...One area that Bing is really stepping up its efforts to better compete with the other search engines is in mobile search. Justin Jed, the Group Product Manager for Bing Mobile Search, believes in their product because it focuses on what users want. Not only does Bing organize Web results, but it also customizes them to better meet user needs.
Bing currently provides two options for advertisers through Bing Local Search. The first consists of a general adCenter ad on top of Bing for Mobile Web results. The second option includes a local listing through Yellow Pages.
Since many mobile devices are now equipped with compasses, GPS, cameras, voice input and more, Bing sees local search marketing converging with local search and evolving to a new level in the future. Jed says a typical Yellow Page listing which currently consists of a name, address, and telephone number will soon include maps, product reviews, and more.
On the subject of privacy, Bing for Mobile upholds the standard of Microsoft through Trustworthy Computing to protect user’s private information.
I agree entirely with Bing approach to mobile search. There is no doubt in my mind that soon this market will be huge. We have already Internet Marketers using this industry to send new product ads to their lists. I just hope that Bing doesn’t push the ads too close to the search results as Google did to the Google Adwords. Keep in mind this is not a computer screen, it’s a cell phone.
Have a great day guys.
Very interesting – this ties in with exactly what some of our speakers will be addressing at our conference on the 30th September – you should come along. We will be presenting a great deal of evidence on potential uptake of mobile users.
If you are interested give me a shout and I will provide you with a good price to attend.
Martin
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