New Advertising Solution for Retailers (5:20)

Posted on by Abby Johnson |

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Permuto launched during the Annual Summit last week. WebProNews talked with Permuto CEO and Co-Founder Shaukat Shamim to find out about their flagship product ShopperConnect and how it helps retailers get the most ROI out of their ad spend.

Online display advertising has, traditionally, not been very measurable. Shamim however explains how ShopperConnect combines the effectiveness and measurability of search engine marketing to online display advertising. The advertising platform helps merchants put their ads in front of past, current and, most importantly, new customers.

Since the company is focused on reaching the needs of retailers, Shamim says their solution provides them with a different reach than the major search players provide.

To learn more about Permuto and their advertising platform, visit their site.

Posted in: Advertising and Marketing, Paid Search, Shaukat Shamim, 2009, Shopping
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