According to the Business Dictionary, direct marketing is defined as “contacting and influencing carefully chosen prospects with means such as telemarketing and direct mail advertising.” However, as a result of the digital age, direct marketing has a new aspect called direct digital marketing.

Brian Deagan, CEO and Co-Founder of Knotice, says there are three levels of direct digital marketing. They are:

1.    Onsite targeting and personalization
2.    Email marketing
3.    Mobile marketing

Knotice has an on-demand software platform that provides a unique solution for each of these areas. The first level of Concentri allows retailers to identify whether someone is a new customer, long-term customer, or still a prospect. It then modifies the site’s messaging to better target the customers.

The second level of Concentri that Knotice offers allows retailers to define a segmentation strategy and maintain a high level of message consistency through their website, email marketing, and even mobile efforts.

To learn more about this software platform and how you can maximize the ROI of your direct digital marketing campaign, visit Knotice.