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As the Internet advances, it is interesting to see how it impacts various industries. One industry that is changing dramatically is online retail, and it is expected to take an even greater turn in the coming years. Sheila Dahlgren of Adobe shares specifically with WebProNews how a few of those areas are already evolving.
For starters, some online retailers are beginning efforts with behavioral targeting and personalization. Dahlgren herself has witnessed this happening first hand. As she browsed and added items to her cart on Overstock.com, she was given personalized suggestions for other products.
As personalization tactics become more popular, retailers must be careful to make their suggestions relevant. If not, they could end up turning the customer away.
A second area that we can expect to see more efforts moving forward is in mobile. Retailers in the U.S. are currently using mobile for driving both online and offline sales and are having great success with it.
The customer ultimately determines the success of the merchant whether he is based online, offline, or both. When you look ahead at how the e-commerce industry will evolve in the years to come, the goal of building the best online customer experience possible is still the most important factor.
In addition to these areas, Dahlgren also predicts further developments in consumer empowerment and the social aspect of commerce.
How do you expect the e-commerce industry to change in the future?
(2 votes, average: 4.00 out of 5)
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There is no doubt about what Ottayan said “Mobile is the future”. More and more electronic gadgets to simplify customer’s experience will be the main focus. There is always good and bad things about these developments. Imagine our kids can’t even do a simple arithematic calculations….but have to be reliant on “gadgets” to do it. That’s scary and it makes people tend to be lazy too!
What about giving consumers more well organized and easy to identify information about the products they are looking at. How about the product, company and brand back story to provide transparency, videos, social network (latest Tweets, blog/RSS, etc), etc. And how about giving the control of the information to the manufacturer for accuracy and timely updates to all distribution points? Analytics on the information can tell you what customers are interested in to fine tune the experience. Would this engage and increase customer interaction, increase sales and strengthen brand loyalty?
This was an interesting piece – although you don’t necessarily need special software that can predict other items the customer may be interested in – sometimes just knowing your product line and what products relate well with each other – as well as using your own product line helps you instinctively know what products your customer will want to purchase.
Will there be good tools/platforms so that predictive marketing will be within the grasp of the small/one man e-business?
Interesting view, no doubt that mobiles will play a very big role in future e-commerce, the expanded related products, based on personalization seems very interesting, especially if this are combined with the use of video and sound.
[...] be sure to watch this video where Sheila Dahlgren of Adobe gives some predictions for the e-commerce industry, which include [...]
Very helpful information.
[...] be sure to watch this video where Sheila Dahlgren of Adobe gives some predictions for the e-commerce industry, which include [...]
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Mobile is the future.